对垄断资本销售努力的政治经济学分析——兼论中国平台经济的销售迷误  

Political Economy Analysis on the Sales Efforts of Monopoly Capital:Exploration on the Sales Puzzle of Chinas Platform Economy

作　　者：林承园 Lin Chengyuan

机构地区：[1]湖北工业大学马克思主义学院

出　　处：《理论月刊》2024年第7期103-113,158,共12页Theory Monthly

基　　金：2021年度湖北省高等学校哲学社会科学研究专项任务(思想政治理论课)(21Z019)。

摘　　要：对垄断资本销售努力的政治经济学分析有助于进一步了解当代资本主义的新变化,也能为社会主义市场经济条件下生产与消费的良性互动提供借鉴。美国激进政治经济学派代表保罗·巴兰和保罗·斯威齐认为,销售努力是从竞争资本主义到垄断资本主义的一项重要变化。销售努力的背后体现了垄断资本生产和消费关系的倒置,资本主义社会经济收入结构和产品结构的不合理,以及不健康的“美国生活方式”和消费主义价值观。在我国社会主义市场经济条件下,不同资本在市场竞争过程中也难免陷入销售努力,如平台经济虚假宣传、企业销售费用高企、消费乱象和资源虚耗等。对此,我国应以满足人民美好生活需要为宗旨推动平台经济健康可持续发展。The political economy analysis of the sales efforts of monopoly capital is helpful to further understand the new changes of contemporary capitalism,and can provide reference for the positive interaction between production and consumption under the conditions of socialist market economy.Paul A.Baran and Paul M.Sweezy,representatives of American radical political economics,believe that sales efforts are an important change from competitive capitalism to monopoly capitalism.Sales efforts reflect the inversion of the relationship between production and consumption of monopoly capital,the irrationality of the income structure and the product structure in capitalist society,and the unhealthy“American lifestyle”and consumerist values.Under the conditions of China’s socialist market economy,some capitals are also inevitably trapped in sales efforts in their participation in market competition,such as false propaganda of platform economy,high sales expenses of enterprises,consumption chaos and waste of resources.In this regard,China should promote the healthy and sustainable development of its platform economy with the aim of meeting people’s needs for a better life.

关 键 词：销售努力 垄断资本 平台经济 政治经济学 

分 类 号：F038[经济管理—政治经济学]