地方政府城市营销行为的经济法规制  

The Economic Law Regulation of Urban Marketing Behaviors of Local Governments

作　　者：曹胜亮 闫昊 Cao Shengliang;Yan Hao

机构地区：[1]武汉工程大学马克思主义学院 [2]中国地质大学(武汉)马克思主义学院 [3]武汉工程大学党建与社会治理研究中心

出　　处：《理论月刊》2024年第7期144-152,160,共10页Theory Monthly

基　　金：2023年度国家社科基金项目“党建引领乡村治理法治化水平提升研究”(23BDJ013)。

摘　　要：地方政府城市营销行为在自救、转型与发展三重动因的交织下开展,它由地方政府积极推动,同时依靠平台、媒介等市场化的力量予以组织,市场主体则通过多样化的经济活动全程参与。依照发展型规制与中立型规制并举的逻辑对城市营销进行理念重塑,在确保政府行为竞争中立的前提下,确保城市营销理性、适度、精准、可持续性的干预品格是必要之举。在营销决策阶段,要开展政府干预影响评估,确保营销有效益;在营销实施阶段,要依法实施公平竞争审查,防范损害市场公平竞争;在营销持续阶段,要进行常态化法治保障体系建设,不断稳固和强化营销效果。Urban marketing behaviors of local governments are carried out under three motivations,namely self-help,transformation and development.These behaviors are actively promoted by local governments and organized by market-oriented forces such as platforms and media.Market players participate in the whole process through diversified economic activities.According to the logics of developing regulation and neutral regulation,it is necessary to reshape the concept of urban marketing and ensure the rational,moderate,accurate and sustainable intervention character of urban marketing under the premise of securing the competitive neutrality of government behavior.At the marketing decision-making stage,the impact assessment of government interventions should be carried out to ensure marketing effectiveness.At the marketing implementation stage,fair competition review should be conducted according to law to prevent damage to fair competition in the market.At the continuous stage of marketing,a normalized legal guarantee system should be built to constantly stabilize and improve the marketing effectiveness.

关 键 词：地方政府 城市营销 经济法 淄博 

分 类 号：D922.29[政治法律—经济法学] F299.2[政治法律—法学]