传统农业文化的现代演绎:农业展览馆的创意展示策略  

Modern Interpretation of Traditional Agricultural Culture:Creative Exhibition Strategies for Agricultural Exhibition Halls

作　　者：陈曦 CHEN Xi(Shanghai Agricultural Exhibition Hall,Shanghai,201100,China)

机构地区：[1]上海农业展览馆,上海201100

出　　处：《文化创新比较研究》2024年第19期85-89,共5页Comparative Study of Cultural Innovation

摘　　要：农村是农耕文化的土壤,农业博物馆是农耕文化的载体,农业展览馆则是中华农耕文明的荟萃和窗口,我们要走进农村,带领农民,引领农业,在这里唱好中华农耕文化的赞歌,讲好中华农耕文化的动人故事。该文简要说明了农业展览馆对农耕文化继承与发展的意义体现;概述了农业展览馆在近现代的演变过程,包括初期建立及现代转型;论述了传统农业文化在农业展览馆中可以实现的创意展示载体,包括创意农业文化和农业文创产品;最后结合具体案例,总结了传统农业文化进行创意展示的具体模式。通过研究农业展览馆的创意展示策略,促进传统农业文化的现代演绎,为当代社会提供更好的接受和理解传统农业文化的方式。Rural areas serve as the fertile ground for agricultural culture,agricultural museums act as the carriers of agricultural culture,and agricultural exhibition halls serve as the epitome and window of Chinese agricultural civilization.We need to step into the rural areas,lead the farmers,and guide agriculture,singing the praises of Chinese agricultural culture and sharing captivating stories of Chinese agricultural culture.This paper briefly discusses the significance of agricultural exhibition halls in the inheritance and development of agricultural culture,outlines the evolutionary process of agricultural exhibition halls in the modern era,including their establishment in the early stages and modern transformations.The paper also explores the creative exhibition platforms that traditional agricultural culture can utilize within agricultural exhibition halls,such as creative agricultural culture and agricultural creative products.Lastly,the paper combines specific cases to summarize the specific modes of creatively showcasing traditional agricultural culture.By studying the creative exhibition strategies of agricultural exhibition halls,we aim to promote the modern reinterpretation of traditional agricultural culture and provide contemporary society with improved ways to accept and understand traditional agricultural culture.

关 键 词：农业展览馆 农业文化 创意展示 农业文创 乡村振兴 现代演绎 

分 类 号：F327[经济管理—产业经济] F592.7