美丽乡村旅游住宿品牌视觉形象设计探索  

Exploration of Visual Image Design for Beautiful Rural Tourism Accommodation Brands

作　　者：朱子新 ZHU Zixin(Minnan University of Technology,Quanzhou Fujian 362700)

机构地区：[1]闽南理工学院,福建泉州362700

出　　处：《山东农业工程学院学报》2024年第7期99-103,共5页The Journal of Shandong Agriculture and Engineering University

摘　　要：本研究对美丽乡村旅游住宿品牌的视觉形象设计进行了探索,从明确品牌定位、标志设计、媒介呈现效果以及持续优化与创新等方面进行详细分析,并提出美丽乡村旅游住宿品牌视觉形象设计策略。首先,通过分析目标客户群体、突显品牌特征并确定核心价值来明确住宿品牌的定位;其次,在标志设计上应简洁明了,借助乡村景观增加品牌辨识度并符合现代审美趋势;再次,重视视觉形象在网络媒介、实体媒介和环境媒介的呈现效果;最后,需定期收集市场反馈、关注行业动态、持续优化与创新视觉设计,从而实现提升品牌竞争力的目标。This study explores the visual image design of beautiful rural tourism accommodation brands,analyzes in detail the brand positioning,logo design,media presentation effects,and continuous optimization and innovation,and proposes visual image design strategies for beautiful rural tourism accommodation brands.Firstly,it clarifies the positioning of the accommodation brand by analyzing the target customer group,highlighting brand characteristics,and determining core values;Secondly,in logo design,it should be concise and clear,use rural landscapes to increase brand recognition,and conform to modern aesthetic trends;thirdly,we should,pay attention to the presentation effect of visual images in online media,physical media,and environmental media;Finally,it is necessary to regularly collect market feedback,pay attention to industry trends,continuously optimize and innovate visual design,in order to achieve the goal of enhancing brand competitiveness.

关 键 词：乡村旅游 住宿品牌 视觉形象 形象设计 美丽乡村 

分 类 号：F59[经济管理—旅游管理]