区域公用品牌认证对中国食品出口上市公司价格加成的影响——基于多期双重差分模型的实证研究  

The Impact of Regional Public Brand Certification on Chinese Food Export Listed Companies Markup--An Empirical Study Based on the Multi-period DID Model

作　　者：徐闻缘 孙林[1] XU Wenyuan;SUN Lin(School of Economics,Zhejiang University of Technology,Hangzhou 310023,China)

机构地区：[1]浙江工业大学经济学院,杭州310023

出　　处：《科技与经济》2024年第4期101-105,共5页Science & Technology and Economy

基　　金：国家自然科学基金面上项目——“收入差距、非位似偏好与中国进口食品多样化”(项目编号:71673251,项目负责人:孙林)成果之一。

摘　　要：基于2008—2022年中国上市公司数据,构建多时点双重差分模型,实证检验区域公用品牌认证对中国食品出口企业价格加成的影响效应及作用机制。研究表明:区域公用品牌认证显著提升了中国食品出口上市公司的价格加成;对价格加成的提升作用呈现异质性。对于产品异质性更高的行业以及宣传水平更低的企业而言,区域公用品牌认证导致食品行业出口上市公司价格加成率增加更多。从质量信息不对称视角出发,为发挥区域公用品牌对农业企业出口绩效和产品竞争力的提升作用、提高企业出口利润水平、实现农业高质量发展提供了新证据。Based on the data of listed companies in China from 2008 to 2022,this paper constructs a multi-time difference-in-differences model to empirically test the effect and mechanism of regional public brand certification on the price markup of Chinese food export companies.The results show that:Regional public brand certification significantly improves the price markup of Chinese listed food export companies.Regional public brand certification shows heterogeneity in the improvement of the price markup of Chinese listed food export companies.For industries with higher product heterogeneity and enterprises with lower publicity level,regional public brand certification leads to more price markups of listed export food companies.From the perspective of quality information asymmetry,this paper provides new evidence for playing the role of regional public brands in improving the export performance and product competitiveness of agricultural enterprises,improving the level of export profits of enterprises,and realizing high-quality agricultural development.

关 键 词：信息不对称 区域公用品牌 企业价格加成率 食品出口 

分 类 号：F426.82[经济管理—产业经济] F752.62F203