区域标准化视域下长三角露营旅游协同发展研究  

Research on the Collaborative Development of Camping Tourism in the Yangtze River Delta from the Perspective of Regional Standardization

作　　者：金琳琳[1,2] JIN Lin-lin(Zhejiang Academy of Culture and Tourism Development;Tourism College of Zhejiang)

机构地区：[1]浙江旅游职业学院 [2]浙江省文化和旅游发展研究院

出　　处：《标准科学》2024年第8期40-45,共6页Standard Science

基　　金：浙江省文化和旅游厅科研与创作项目重点课题“长三角旅游标准化合作机制与提升路径研究”(项目编号:2022KYZ005);浙江旅游职业学院校级常规项目重点课题“长三角旅游标准化合作机制和路径研究”(项目编号:2022ZD02)资助。

摘　　要：本文选取长三角露营旅游作为研究对象,引入合作博弈理论,对于区域标准化的需求、效益、投入、演进趋势进行研究,明晰了区域标准化促进长三角露营旅游协同发展的底层逻辑。为提升长三角露营旅游发展质量和效率,以加强协同治理、激发协同合力、促进协同创新、放大协同效益为目标,提出缔结区域标准化联盟、构建区域标准化体系、深化区域标准化实践、统筹区域标准化资源等对策建议。The paper selects camping tourism in the Yangtze River Delta as the study object,introduces the theory of cooperative game and conducts research on the demands,benefits,inputs and evolution trends of regional standardization,clarifying the underlying logic of how regional standardization can promote the coordinated development of camping tourism in the region.To improve the quality and efficiency of camping tourism in the Yangtze River Delta,with the goals of strengthening collaborative governance,stimulating collaborative efforts,promoting collaborative innovation,and maximizing collaborative benefits,the paper proposes measures and suggestions such as establishing a regional standardization alliance,building a regional standardization system,deepening regional standardization practices,and coordinating regional standardization resources.

关 键 词：区域标准化 合作博弈理论 长三角露营旅游 协同发展 

分 类 号：G895[文化科学—体育学] F592.7[经济管理—旅游管理]