字体设计在现代平面广告中的创新应用  

Innovative Application of Font Design in Modern Print Advertising

作　　者：党朝霞 DANG Zhaoxia(Xi'an Siyuan University,Xi'an 710038,China)

机构地区：[1]西安思源学院,陕西西安710038

出　　处：《鞋类工艺与设计》2024年第15期21-23,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：科技发展步伐不断加快,各种先进技术陆续出现,各行业也随之发生明显的变化,平面广告设计也需不断创新,才可跟上时代的发展趋势。字体设计是现代平面广告非常重要的内容,相关设计者需要充分利用科学技术来创新字体设计,用以提升现代平面广告作品的艺术性。但从如今的字体设计情况来看,还存在不少问题,其对平面广告的发展所起到的促进作用难以充分展现出来。基于此,本文通过对字体设计在现代平面广告中的重要性进行分析,指出字体设计在现代平面广告中的创新应用原则,提出字体设计在现代平面广告中的创新应用策略。The pace of science and technology development continues to accelerate,a variety of advanced technologies have emerged,the industry has also undergone significant changes,print advertising design also needs continuous innovation,in order to keep up with the development trend of the times.Font design is a very important content of modern print advertising,relevant designers need to make full use of science and technology to innovate font design,in order to enhance the art of modern print advertising works.However,from the current situation of font design,there are still many problems,which make it difficult to fully demonstrate its role in promoting the development of print advertising.Based on this,this paper analyzes the importance of font design in modern print advertising,points out the innovative application principles of font design in modern print advertising,and puts forward the innovative application strategies of font design in modern print advertising.

关 键 词：字体设计 现代平面设计 创新应用 

分 类 号：J524.3[艺术—艺术设计]