区域品牌安溪铁观音促进共同富裕的机制和成效研究  

Study on the Mechanism and Effect of Regional Tea Brand Anxi Tieguanyin in Promoting Shared Prosperity

作　　者：朱晴 刘丰波[1] Zhu Qing;Liu Fengbo(School of Economics and Management,Fujian Agriculture and Forestry University,Fuzhou Fujian 350002,China)

机构地区：[1]福建农林大学经济与管理学院,福建福州350002

出　　处：《西南林业大学学报（社会科学）》2024年第4期39-45,共7页Journal of Southwest Forestry University(Social Sciences)

基　　金：福建省社会科学基金项目“后扶贫时代福建茶叶区域品牌的农户参与和贫困治理”(FJ2021B151)资助;福建省创新战略研究项目“数字经济时代福建省农产品区域品牌治理优化研究”(2021R0035)资助。

摘　　要：选取茶叶区域品牌具有代表性的“安溪铁观音”为研究对象,通过案例分析法研究区域品牌促进共同富裕的内在机理和作用效果。结果表明:依托地域优势资源建设特色鲜明的农产品区域品牌,能够提高产品溢价空间,促进产业高质量发展,推动区域经济发展;结合区域品牌非排他性的特点,完善利益共享机制,有助于提升农民参与品牌共建的意愿,从而共享品牌红利,加速与现代农业的衔接,实现共同富裕目标。This paper takes Anxi Tieguanyin,a very representative regional tea brand as the research subject.The case analysis method explores the intrinsic mechanisms and effects of regional branding on promoting shared prosperity.The results indicate that building distinctive agricultural regional brands based on local resource advantages can enhance product premium,facilitate high-quality industrial development,and drive regional economic growth.Combining the non-exclusive nature of regional brands and refining the mechanism for shared interests helps increase farmers′willingness to participate in brand development,enabling them to share brand dividends.This,in turn,accelerates integration with modern agriculture,ultimately achieving the goal of shared prosperity.

关 键 词：共同富裕 茶叶品牌 产业发展 利益联结 

分 类 号：F326[经济管理—产业经济]