城市主题公园文化空间多重建构对游客消费意愿的影响机制  

Influence Mechanism of Multiple Construction of Cultural Space on Tourists′Consumption Willingness in Urban Theme Parks

作　　者：范建荣 丁靖 杨茜好 Fan Jianrong;Ding Jing;Yang Xihao(College of Geography and Ecotourism,Southwest Forestry University,Kunming Yunnan 650233,China)

机构地区：[1]西南林业大学地理与生态旅游学院,云南昆明650233

出　　处：《西南林业大学学报（社会科学）》2024年第4期62-68,共7页Journal of Southwest Forestry University(Social Sciences)

基　　金：国家自然科学基金项目(4220011621)资助;云南省“兴滇英才支持计划”项目资助。

摘　　要：以云南民族村为例,分析城市主题公园游客的空间感知、文化认同以及消费意愿间的相互关系,探寻城市主题公园生态与民族文化空间多重建构及对游客消费意愿的影响机制。基于ABC态度理论,以“认知—感情—行为”为框架构建游客感知、文化认同以及消费意愿的假设模型,运用偏最小二乘法结构方程模型进行检验。结果表明:游客对生态—民族文化空间多重建构的感知,能正向显著影响游客文化认同与消费意愿;游客的文化认同对其消费意愿具有正向显著影响;文化认同在游客对城市主题公园生态—民族文化空间的多重建构感知与消费意愿间起中介作用。因此,在城市主题公园中,游客消费意愿的产生受游客对生态—民族文化空间多重建构感知与文化认同的影响。The example of the Yunnan Ethnic Village illustrates the interrelationship among spatial perception,cultural identification,and consumer willingness of visitors to urban theme parks.It explores the multi-layer construction of ecological and ethnic cultural spaces in urban theme parks,as well as its impact mechanism on visitor consumption intentions.Based on the ABC attitude theory,using the′cognition-emotion-behavior′framework,a hypothesis model for visitor spatial perception,cultural identification,and consumer willingness is developed,and the structural equation model of least squares is used for testing.The results indicate that the perception of visitors to the multi-level reconstruction of ecological and ethnic cultural spaces in urban theme parks has a significant positive impact on their cultural identification and consumer willingness;cultural identification has a significant positive impact on their consumer willingness;and cultural identification plays a mediating role between visitors′spatial perception and consumer willingness.Therefore,the generation of visitor consumption intentions in urban theme parks is influenced by their spatial perception and cultural identification.

关 键 词：城市主题公园 生态 文化空间 消费行为 影响机制 

分 类 号：F592[经济管理—旅游管理]