基于新媒体数据分析的舆论宣传影响力评估方法研究  

作　　者：孙小智[1] 袁子骝 乔丹诺 潘亚雄 胡勇[3] 

机构地区：[1]达州职业技术学院,四川达州635001 [2]中物院成都科学技术发展中心,成都610299 [3]四川大学,成都610065

出　　处：《科技创新与应用》2024年第25期88-92,共5页Technology Innovation and Application

基　　金：达州市科技计划项目(21DWHZ0003);四川宣传舆论研究中心项目(SPPPORC2021002)。

摘　　要：多种新媒体宣传形式是现在很多单位惯用宣传形式,为塑造部门形象,构建和谐社会关系发挥重要作用。为综合评估单位宣传作品的影响力,构建基于“四力”的新闻传播效果评价指标模型,建立三级评估指标,运用德尔菲法进行指标筛选和权重赋值,形成适用于单位宣传部门的评估指标体系。通过实验验证评估指标体系的可行性和合理性。A variety of new media publicity forms are now commonly used by many units,which have played an important role in shaping the image of the department and building harmonious social relations.In order to comprehensively evaluate the influence of the publicity works of the unit,the evaluation index model of news communication effect based on"four abilities"is constructed,the three-level evaluation index is established,and the Delphi method is used to select the index and assign the weight.form an evaluation index system suitable for the publicity department of the unit.The feasibility and rationality of the evaluation index system are verified by experiments.

关 键 词：算法宣传 效果评估 指标体系 传播效果 影响力 

分 类 号：TP391[自动化与计算机技术—计算机应用技术]