粤港澳大湾区体旅文商融合推动体育产业高质量发展研究--基于公共政策与新闻文本数据的量化分析  

Research on the promotion of high-quality development in sports industry by the integration of sports,tourism,culture,and business in the Guangdong-Hong Kong-Macao Greater Bay Area--A quantitative analysis based on public policy and text data from news

作　　者：冯晓露 周良君[2] FENG Xiaolu;ZHOU Liangjun(College of Education,Zhejiang University,Hangzhou 310058,China;School of Graduate,Guangzhou Sport University,Guangzhou 510500,China)

机构地区：[1]浙江大学教育学院,浙江杭州310058 [2]广州体育学院研究生院,广东广州510500

出　　处：《体育学刊》2024年第4期23-31,共9页Journal of Physical Education

基　　金：国家社会科学基金重点项目“粤港澳大湾区体旅文商融合推动体育产业高质量发展机制、路径与政策研究”(22ATY004)。

摘　　要：为揭示粤港澳大湾区体旅文商融合与体育产业高质量发展的作用关系,采用文本大数据分析方法,对2016—2023年粤港澳大湾区体旅文商融合及体育产业高质量发展相关的公共政策和新闻文本进行量化分析。研究发现,2016—2023年粤港澳大湾区体旅文商融合及体育产业高质量发展均呈上升趋势,二者间存在长期稳定的协整关系和即时反馈机制;体旅文商融合与体育产业高质量发展显示出深层次的相互影响与支撑,这种作用关系有望长期推动体育产业高质量发展。鉴于此,提出以下建议:首先,加强体旅文商融合与体育产业的战略协同,不断提供新的创新动力和市场机遇;其次,增强政策支持、产业链和生态系统等结构性因素的稳定性;最后,建立持续的互利共赢机制,通过资源整合和优势互补巩固二者之间的协同效应。To explore the relationship between the integration of sports,tourism,culture,and business(STCB),and the high-quality development of the sports industry in the Guangdong-Hong Kong-Macao Greater Bay Area,a text and big data analysis method is used to quantitatively analyze the related public policies and news texts concerning the integration of STCB,and high-quality development of the sports industry in this region from 2016 to 2023.It has been found that from 2016 to 2023,both the integration of STCB and the high-quality development of the sports industry in the Greater Bay Area have been on an upward trend,exhibiting a long-term stable cointegration relationship and immediate feedback mechanisms.The integration of STCB and the high-quality development of the sports industry demonstrate a deep level of mutual influence and support,promising to drive the high-quality development of the sports industry in the long term.Given those,the study proposes the following suggestions:at first,strengthening the strategic synergy between the integration of STCB and the sports industry,to continuously provide new innovation dynamics and market opportunities;secondly,enhancing the stability of structural factors such as policy support,industrial chains,and ecosystems;and finally,establishing a sustained win-win mechanism,and consolidating the synergistic effects between them through resource integration and mutual advantages.

关 键 词：体育产业 粤港澳大湾区 体旅文商融合 高质量发展 

分 类 号：G80-05[文化科学—运动人体科学]