中国运动员奥运会夺冠故事的叙事偏差与弥合路径  

Narrative Bias and Bridging Paths in Telling Chinese Athletes’Olympic Winning Stories

作　　者：游迎亚 王相飞[2,3] 宋菲菲[1] YOU Yingya;WANG Xiangfei;SONG Feifei(Periodical Dept.of Wuhan Sports Univ.,Wuhan 430079,China;School of Journalism&Communication,Wuhan Sports Univ.,Wuhan 430079,China;Research Centre of Sports Social Sciences of General Administration of Sport of China,Wuhan Sports Univ.,Wuhan 430079,China)

机构地区：[1]武汉体育学院期刊社,湖北武汉430079 [2]武汉体育学院新闻传播学院,湖北武汉430079 [3]武汉体育学院国家体育总局体育社会科学研究中心,湖北武汉430079

出　　处：《武汉体育学院学报》2024年第8期42-49,共8页Journal of Wuhan Sports University

基　　金：湖北省教育厅哲学社会科学研究项目(22Y139);武汉体育学院青年教师科研基金项目(2022S03)。

摘　　要：中国运动员奥运会夺冠故事作为典型的主题叙事,是中国故事的重要组成部分,对于彰显民族精神、展示国家形象、传播中国声音具有积极意义。当前,中国运动员奥运会夺冠故事面临高传播力与低认同度的叙事窘境,传播效果不尽如人意。基于“主体—文本—情境”的叙事维度,考察中国运动员奥运会夺冠故事的叙事实践,发现多元的叙事主体、开放的叙事文本和复杂的叙事情境所形成的叙事偏差,是造成上述叙事窘境的主要原因。据此提出以下弥合路径:协调叙事主体,平衡中国运动员奥运会夺冠故事的意义表征;创新叙事理念,丰富中国运动员奥运会夺冠故事的话语生产;消解叙事差异,创造中国运动员奥运会夺冠故事的共意空间。As a typical thematic narrative,telling the Chinese athletes’Olympic victory stories is an important part of telling the Chinese story,which is significant in highlighting the national spirit,displaying the country’s image,and spreading the Chinese voice.At present,telling the Chinese athletes’Olympic victory stories faces the dilemma of high communication capacity and low recognition,and the communication effect is not satisfactory.Based on the narrative dimension of“subject-text-situation”,the narration of the Chinese athletes’Olympic Games winning stories showed that the dilemma came from the diversified narrative subjects,open narrative texts and complex narrative situations.Accordingly,the narrative subjects needed to coordinate so as to balance the meaning representations of the stories,to change the narrative ideas so as to enrich the discourse production of the stories,and dissolving narrative differences so as to create a space of common meaning for telling the stories.

关 键 词：讲好中国故事 奥运会 中国运动员 夺冠故事 叙事主体 叙事文本 叙事情境 

分 类 号：G80-05[文化科学—运动人体科学]