基于移动通信大数据的浙江省森林游客特征研究  

Research on Forest Tourist Behavior in Zhejiang Province Based on Mobile Communication Big Data

作　　者：张淮南 刘金林 李敏 商天其 徐达[2] ZHANG Huainan;LIU Jinlin;LI Min;SHANG Tianqi;XU Da(Zhejiang Forestry Survey Planning and Design Co.,LTD,Hangzhou 310020,China;Zhejiang Forest Resources Monitoring Center,Hangzhou 310020,China)

机构地区：[1]浙江省林业勘测规划设计有限公司,浙江杭州310020 [2]浙江省森林资源监测中心,浙江杭州310020

出　　处：《浙江林业科技》2024年第4期68-75,共8页Journal of Zhejiang Forestry Science and Technology

基　　金：浙江省林业发展“十四五”规划专题研究课题——大数据在林业上的应用研究(2021年)。

摘　　要：利用移动通信大数据研究游客特征具有明显优势。本文获取2018—2020年浙江省森林范围内的中国联通手机用户通信大数据,并对数据进行筛选、扩样等处理,统计分析了全省森林游客到访次数、性别与年龄、空间分布、来源地和出行特征等。结果表明:(1)浙江省森林旅游高峰期出现在节假日,疫情对森林旅游负面影响较大;(2)游客中女性占比略高于男性,30~39岁占比最高;(3)旅游人次分布聚集效应明显,森林旅游热度与城市经济发展、人口基数等呈正相关关系;(4)省内游客占比达85%,省外游客主要来源于长三角地区;(5)游客选择机动车出行比例比慢行的高,人均出行次数为2~3次,人均森林驻留时长超40 min。本研究对森林旅游产业的顶层设计、资源配置、动态监测、市场营销等具有参考价值,但也存在一定局限性,未来需要跨学科研究、辅助调查方法的介入。The communication big data of China Unicom mobile phone users in the forest area of Zhejiang province from 2018 to 2020 were collected and analyzed.The results showed that the peak of forest tourism in Zhejiang province occurred during holidays,and the epidemic had great negative impact on forest tourism.The proportion of female tourists was slightly higher than that of male tourists,and the proportion of 30-39 years old tourists was the highest.The distribution and aggregation effect of tourist number was obvious,and the popularity of forest tourism was positively correlated with urban economic development and population base.Tourists from the proper province accounted for 85%,and that from outside the province mainly came from the Yangtze River Delta region.The proportion of tourists with motor vehicle was higher,per capita trips was 2-3,and the per capita forest stay time was more than 40 minutes.

关 键 词：移动通信 手机信令数据 大数据 浙江省 森林旅游 游客特征 

分 类 号：S788.2[农业科学—林学]