新媒体时代广电节目策划研究  

Research on Broadcast Program Planning in the New Media Era

作　　者：陈亚丽 CHEN Ya-li(Children's Program Department,Lyuliang Broadcast and TV Station,Lishi Shanxi 033000,China)

机构地区：[1]吕梁电视台少儿节目部,山西离石033000

出　　处：《吕梁学院学报》2024年第4期64-68,共5页Journal of Lyuiang University

摘　　要：新媒体时代已然来临,传统广播电视媒体面临着前所未有的挑战和机遇。一方面,广电节目在选材、内容制作、与受众互动等环节都暴露出了不少问题和短板。另一方面,新媒体的兴起也为广电行业注入了全新活力,催生出一系列创新理念和手段。面对这一形势,广电从业者必须及时调整策略,在选题上要精准把握受众需求,避免题材同质化;在内容制作环节加强创新,强化互动性,为观众提供多元便捷的互动渠道和平台。The advent of the new media era presents both unprecedented challenges and opportunities for traditional broadcast television media.On one hand,broadcast programs have exposed various issues and deficiencies in areas such as topic selection,content production,and audience interaction.On the other hand,the rise of new media has invigorated the broadcasting industry,fostering a wave of innovative ideas and techniques.In light of these developments,broadcasting professionals must swiftly adapt their strategies.This includes precisely aligning content with audience needs to avoid topic homogenization,fostering innovation in content production,and enhancing interactivity by providing audience with diverse and accessible channels and platforms for engagement.

关 键 词：新媒体时代 广电节目 策划创新 媒体融合 

分 类 号：G222.3[文化科学]