旅游发展下江南古镇地方性感知与游客愉悦感的耦合关系--以上海朱家角古镇为例  

The Coupling Relationship Between Local Perception and Tourist Pleasure of Ancient Town South of Yangtze River under Development of Tourism-Taking Zhujiajiao Ancient Town of Shanghai as an Example

作　　者：张琳[1] 赵书涵 ZHANG Lin;ZHAO Shuhan

机构地区：[1]同济大学建筑与城市规划学院

出　　处：《住宅科技》2024年第8期59-65,共7页Housing Science

基　　金：上海市“科技创新行动计划”社会发展科技攻关项目“超大城市上海公园城市构建关键技术研究与示范”(编号:23DZ1204400);上海市绿化和市容管理局课题“公园城市背景下的公园绿地智慧化健康功能增效提质研究”(编号:G239912)。

摘　　要：旅游古镇的地方性与原真性显著影响旅游者的情绪感知和精神需求的满足程度。文章以上海朱家角古镇为例,通过问卷调研与数据分析,探索古镇地方性感知对游客愉悦感的影响,梳理古镇景观地方性感知过程,构建“地方性感知—愉悦感”的影响效应模型。研究表明,旅游古镇的物质环境地方性、文化符号地方性与行为活动地方性是主要的地方性感知因素,对游客愉悦感产生显著正向影响。研究结论可以为江南古镇景观地方性的保护传承及旅游可持续发展提供理论支撑。The locality and authenticity of tourism ancient town significantly affect the satisfaction of tourists’emotional perception and spiritual needs.Taking Zhujiajiao Ancient Town of Shanghai as an example and through questionnaire and data analysis,this paper explores the impact of local perception of ancient town on tourist pleasure,combs the process of local perception of ancient town landscape,and constructs the influencing effect model of“local perception—sense of pleasure”.It is shown by research:the locality of material environment,the locality of cultural symbol and locality of behavior activities of tourism ancient town are main local perception factors,and they have significant positive impact on tourists’sense of pleasure.The conclusion of research can provide theoretical support for protecting and inheriting the locality of landscape in ancient town south of Yangtze River and the sustainable development of tourism.

关 键 词：江南古镇 古镇旅游 地方性 愉悦感 结构方程模型 

分 类 号：F592.7[经济管理—旅游管理] G124[经济管理—产业经济]