人工智能在电子商务美工设计中的应用  

The Application of Artificial Intelligence in E-commerce Art Design

作　　者：刘建莉[1] 张权 LIU Jiani;ZHANG Quan(Tianjin Vocational College of Communications,Tianjin 300000,China)

机构地区：[1]天津交通职业学院,天津300000

出　　处：《信息与电脑》2024年第11期186-189,共4页Information & Computer

摘　　要：人工智能(Artificial Intelligence,AI)技术可以通过深度学习和图像识别,自动化生成具有吸引力的视觉元素,根据用户行为和偏好进行个性化设计,增强用户体验,提高转化率。AI能分析大量设计数据,提供优化建议,帮助电商企业进行精准决策,降低试错成本。随着可持续发展观念的普及,AI的环保设计能力还能减少设计过程中的资源浪费,符合绿色商业的趋势。探究人工智能在电商美工设计中的应用,对于推动行业创新、提升竞争力以及实现设计与技术的深度融合具有深远影响。文章深入分析了人工智能在电商美工设计中的实际应用价值,并针对当前的发展趋势进行了展望,旨在为电商美工设计与人工智能的有效结合提供参考。Through deep learning and image recognition,AI technology can automate generating attractive visual elements,make personalized design according to user behavior and preferences,enhance user experience,and improve the conversion rate.AI can analyze a large amount of design data and provide optimization suggestions to help e-commerce enterprises make accurate decisions and reduce trial and error costs.With the popularity of the concept of sustainable development,AI’s environmental design capability can also reduce the waste of resources in the design process,in line with the trend of green business.The application of artificial intelligence in e-commerce graphic design has far-reaching impact on promoting industry innovation,enhancing competitiveness and achieving the deep integration of design and technology.This paper deeply analyzes the practical application value of artificial intelligence in e-commerce art design,and looks forward to the current development trend,aiming to provide a reference for the effective combination of e-commerce art design and AI.

关 键 词：人工智能 电子商务 美工设计 

分 类 号：TP18[自动化与计算机技术—控制理论与控制工程]