和田地区沙漠体育旅游资源开发的战略构建研究  

Research on Strategic Construction of sports tourism resources Exploitation in Hotan Area

作　　者：陆玉坤[1] 陈志刚 Lu Yukun;Chen Zhigang(Hotan Normal College,Hotan Xinjiang 848000)

机构地区：[1]和田师范专科学校体育学院,新疆和田848000

出　　处：《和田师范专科学校学报》2024年第2期113-120,共8页Journal of Hotan Normal College

基　　金：和田地区2021年本级科学技术研究与开发计划项目“和田地区沙漠体育旅游资源开发战略构建研究”(202132)阶段性成果。

摘　　要：本研究主要基于SWOT态势分析对和田地区沙漠体育旅游资源开发的优势、劣势、机会、威胁进行了审视,明确战略定位,提出有利于和田地区沙漠体育旅游资源开发的战略布局构建。结果:地理优势明显,但整体规划、产品种类、特需人才、运行模式、服务理念、配套设施建设等方面滞后,沙漠体育资源开发项目单一等。结论:实现和田地区沙漠体育旅游资源开发最大效益化需要从沙漠生态环境体系、媒体宣传体系,以及特色体育建、赛、研、培体系进行全面构建与布局。This study is mainly based on SWOT situation analysis of the advantages,disadvantages,opportunities and threats of desert sports tourism resources development in Hotan area This paper makes a clear strategic positioning and puts forward the strategic layout construction which is conducive to the development of desert sports tourism resources in Hotan area.Results:Geographical advantage is clear However,the overall planning,product types,special needs talents,operation mode,service concept,and supporting facilities construction lag behind,and desert sports resources development projects Single etc.Conclusion:To achieve the maximum benefit of desert sports tourism resources development in Hotan area,the desert ecological environment system and media publicity system should be adopted And characteristic sports construction,competition,research,training system for a comprehensive construction and layout.

关 键 词：和田地区 沙漠体育旅游资开发 SWOT分析 战略构建 

分 类 号：F592.7[经济管理—旅游管理] G812.7[经济管理—产业经济]