数字平台企业对包容性创业活动的影响——基于共生关系视角的案例研究  

Platform Enterprises and Inclusive Entrepreneurship——A Case Study Based on a Symbiotic Relationship Perspective

作　　者：单标安[1] 任洪鋆 毕清清 梁强[3] SHAN Biaoan;REN Hongyun;BI Qingqing;LIANG Qiang(Jilin University,Changchun,China;University of Canterbury,Christchurch,New Zealand;Shantou University,Shantou,Guangdong,China)

机构地区：[1]吉林大学商学与管理学院 [2]Department of Management,Marketing and Entrepreneurship,University of Canterbury [3]汕头大学商学院

出　　处：《管理学报》2024年第7期949-959,991,共12页Chinese Journal of Management

基　　金：国家自然科学基金资助项目(72172052);国家自然科学基金资助重大项目(72091313);教育部产学合作协同育人项目(202102285003)。

摘　　要：选取数字平台上的包容性创业者为研究对象,从共生视角来揭示数字平台企业与包容性创业活动的内在关系。利用案例研究方法,发现抖音等新型的数字平台能够更好地支持包容性创业活动;数字平台通过优化创业机会、资源等创业要素支持包容性创业,而包容性创业者也会通过提供数据和持续输出内容来影响数字平台。研究还发现,数字平台与包容性创业者间建立的稳定的共生关系是二者相互支持的重要基础。This study selects inclusive entrepreneurs on the digital platforms as research subjects to explore the relationship between digital platforms and inclusive entrepreneurship from the symbiotic perspective.Based on case studies,it is found that Douyin platform could support inclusive entrepreneurship well.Digital platforms support inclusive entrepreneurship by enhancing entrepreneurial elements(including entrepreneurial opportunities and resources).Besides,inclusive entrepreneurs could influence platforms by providing data and content.This study also found that the symbiotic relationship between digital platforms and inclusive entrepreneurs is an important basis for mutual support between them.

关 键 词：包容性创业 数字平台 数据资源 共生关系 案例研究 

分 类 号：C93[经济管理—管理学]