双高建设下汽车技术服务与营销专业人才培养新路径探索  

Exploration of a New Path for the Training of Automotive Technical Service and Marketing Professionals under the Construction of Double Highs

作　　者：黎承宜 杨锐 蒋培鑫 Li Chengyi;Yang Rui;Jiang Peixin

机构地区：[1]广西工商职业技术学院,广西南宁530008 [2]广西物流职业技术学院,广西贵港537100

出　　处：《时代汽车》2024年第16期67-69,共3页Auto Time

摘　　要：“双高”建设背景下,深化高职院校人才培养体系、进一步增强大学生的就业意识,提高大学生的技术服务和营销能力、促进学生全面发展、为国家培养更多综合型复合人才。基于此,文章从汽车技术服务与营销专业的市场需求导向出发,探索双高建设下汽车技术服务与营销专业人才培养新路径。Under the background of the construction of"double high",it is necessary to deepen the talent training system of higher vocational colleges,further enhance the employment awareness of college students,improve the technical service and marketing ability of college students,promote the all-round development of students,and cultivate more comprehensive compound talents for the country.Based on this,this paper starts from the market demand orientation of automotive technical service and marketing major,and explores a new path for the training of automotive technical service and marketing professionals under the construction of double high.

关 键 词：汽车技术服务与营销 汽车营销 人才培养计划 市场需求 

分 类 号：G64[文化科学—高等教育学]