乡村振兴背景下山东省农村电商物流发展策略研究  

Research on the Development Strategies of Rural E-Commerce Logistics in Shandong Province Under the Background of Rural Revitalization

作　　者：肖静[1] 邢敏 XIAO Jing;XING Min(School of Management,Changchun University,Changchun 130000,Jilin)

机构地区：[1]长春大学管理学院,吉林长春130000

出　　处：《物流科技》2024年第16期104-106,114,共4页Logistics Sci-Tech

基　　金：教育部产学合作协同育人项目(220600924223927);吉林省教育厅项目(SJKCSZ22-01)。

摘　　要：我国农村电商物流不断发展壮大,对打赢脱贫攻坚战具有重要的推动作用。在全民推进农村振兴的基础上,农村电商物流的作用主要是挖掘农村的消费力,推动乡村振兴和不断进步。文章基于此背景,分析乡村振兴战略中的新要求,并对目前山东省农村电商物流的具体情况及其所面临的困境展开具体分析。同时,通过问卷调查调研山东省农村居民消费者对农村电商物流的满意程度,从而进一步了解农村电商物流在电商物流发展过程中遇到的问题。最后,结合具体结论,提出山东省农村电商与物流协作发展的想法,并加强改善农村物流的基础设施。The continuous development and growth of rural e-commerce logistics in China plays an important driving role in winning the poverty alleviation battle.On the basis of promoting rural revitalization by the whole nation,the main role of rural e-commerce logistics is to tap into the consumption power of rural areas and promote the rural revitalization and continuous progress.Under the background,this article analyzes the new requirements in the rural revitalization strategy,and conducts a specific analysis of the current situation and difficulties faced by rural e-commerce logistics in Shandong Province.At the same time,the questionnaire survey method is used to investigate the satisfaction level of rural residents and consumers with rural e-commerce logistics in Shandong Province,in order to further understand the relevant problems and reasons of rural e-commerce logistics in the development process of e-commerce logistics.Finally,based on specific conclusions,this article proposes the ideas of the collaborative development between rural e-commerce and logistics in Shandong Province to improve the basic facilities of rural logistics.

关 键 词：乡村振兴 山东省农村 电商物流 

分 类 号：F724.6[经济管理—产业经济] F323F259.2