消极绩效主义实践:基于社交平台青年群体数字囤积行为的研究  

The Practice of Negative-performancism:A Study Based on the Digital Hoarding Behavior of Young People in Social Platforms

作　　者：朱丽丽[1] 姜红莉 ZHU Lili;JIANG Hongli(School of Journalism and Communication,Nanjing University)

机构地区：[1]南京大学新闻传播学院

出　　处：《国际新闻界》2024年第6期154-176,共23页Chinese Journal of Journalism & Communication

基　　金：2023年度国家社科基金一般项目“平台视角下饭圈组织化的多元机制与协同治理研究”阶段性成果(项目编号:23BXW116)。

摘　　要：文章从传播学的角度重新界定了数字囤积的概念,结合深度访谈,探察青年群体的数字囤积行为所关联的心理动机。研究发现,青年群体在社交平台中囤积的数字内容指向“有用”的自我优化实践和“有趣”的数字体验实践,前者源于个体应对社交空间及现实生活的双重绩效内卷的焦虑,后者则指向个体获取积极情感能量的需要。我们认为当下青年群体普遍性的数字囤积行为是一种形式上遵从、行动上怠惰的消极绩效主义实践,其心理驱动是自我剥削与他者剥削的叠加效应,也可以看成是功绩主义精神政治阴影下一种摇摆的“进取式躺平”实践,反映出青年群体情感与行为中的内在矛盾。此外,需要警醒数字囤积现象背后的“悬浮”心态,数字囤积有可能会放大数字实践与现实脱轨的风险。消极绩效主义的数字囤积实践如何应对并粉饰当下社会中的结构主义困境,是我们在这个研究个案之外需要持续深思的方向。This study redefines the concept of digital hoarding from the perspective of communication and explores the psychological motivation associated with digital hoarding among young people through in-depth interviews.The research found that digital content hoarded by youth groups on social platforms pointed to“useful”self-optimization practices and“interesting”digital experience practices,the former stems from anxiety about coping with the dual performance of social space and real-life in the rat race,while the latter points to the need for positive emotional energy.We believe that the current widespread digital hoarding among young people is a kind of passive performance-oriented practice in the form of compliance and action laziness,and its psychological drive is the superposition effect of auto-exploitation and allo-exploitation,it can also be seen as a swaying practice of“enterprising lying flat”under the shadow of utilitarianism,which reflects the inner contradictions in the feelings and behaviors of the youth group.We need to be alert to the“suspension”mentality behind digital hoarding.Digital hoarding has the potential to magnify the risks of digital practices getting off track with reality.Beyond this case study,we need to continue to reflect on how the practice of negative-performancism based digital hoarding can address and whitewash the structuralism dilemmas of today’s society.

关 键 词：数字囤积 消极绩效主义 情感流通 悬浮 进取式躺平 

分 类 号：C913.5[经济管理] G206[社会学]