传染病线索和招募信息中主角对献血意愿的影响  

Effects of infectious disease cues and donation protagonists on blood donation intention

作　　者：龚钰雯 代颖[1] 马祖军 GONG Yuwen;DAI Ying;MA Zujun(School of Economics and Management,Southwest Jiaotong University,Chengdu 610031,China;School of Management,Zhejiang University of Finance&Economics,Hangzhou 310018,China)

机构地区：[1]西南交通大学经济管理学院,成都610031 [2]浙江财经大学管理学院,杭州310018

出　　处：《心理学报》2024年第9期1282-1298,I0018-I0025,共25页Acta Psychologica Sinica

基　　金：国家社会科学基金西部项目(19XGL021)。

摘　　要：本文探讨了传染病线索和招募信息中主角对献血意愿的联合作用、潜在心理机制及边界条件。通过4项实验发现,当传染病线索显著时,以受助者(vs.捐助者)为主角的招募信息会降低献血意愿。在此基础上,探讨了潜在心理机制,即当传染病线索显著时,以受助者(vs.捐助者)为主角的招募信息将提升人们的状态焦虑水平,从而降低献血意愿。同时,还进一步验证了自我建构的调节作用。具体而言,在传染病线索显著时,互依自我倾向个体面对以受助者(vs.捐助者)为主角的招募信息更容易感到状态焦虑,从而降低献血意愿。When infectious diseases are prevalent,people are often reluctant to give blood for fear of infection,resulting in a“blood shortage”In response,blood collection agencies across China have launched relevant initiatives to encourage the public to donate blood.To recruit blood donors,blood collection agencies use different advertising strategies to attract people’s attention.For example,some display people in need of help and others display blood donors in their recruitment campaigns.What type or types of donation protagonist are most effective in recruitment campaigns during an infectious disease outbreak?This issue has become particularly important in recent years,with the increasing emergence of infectious diseases.It is therefore essential to understand how blood collection agencies should recruit donors when signs of infectious disease appear.Motivated by this issue,this study explored the joint impact of infectious disease cues and donation protagonists on the intention to donate blood and the psychological mechanisms underlying this impact.Study 1 adopted a 2(donation protagonist:donor vs.recipient)´2(infectious disease cues:yes vs.no)between-subjects design and used a reading comprehension task to manipulate the salience of infectious disease cues.We recruited 207 college students and randomly assigned them to one group with infectious disease cues and one without.The participants then viewed recruitment messages with different donation protagonists(donor vs.recipient).Next,the participants were asked whether they would be willing to donate blood.For those who answered yes and were willing to leave their contact details,we helped them make an appointment to donate blood at the nearest blood bank.Study 1 provided preliminary evidence that recipient(vs.donor)protagonists reduce people’s intention to donate blood when infectious disease cues are salient.Studies 2A and 2B further supported the results of Study 1 by adding a no-donation protagonist and two control groups(accidental threat and non-infecti

关 键 词：传染病线索 招募信息中主角 状态焦虑 自我建构 献血意愿 

分 类 号：B849[哲学宗教—应用心理学] C913.4[哲学宗教—心理学]