感官转向与联觉生产:数字新闻的美学革命及其文化后果  

The Sensational Turn and Synesthetic Production:The Aesthetic Revolution of Digital Journalism and Its Cultural Consequences

作　　者：战迪[1] ZHAN Di

机构地区：[1]深圳大学传播学院,广东深圳518060

出　　处：《新闻大学》2024年第7期15-26,117,118,共14页Journalism Research

基　　金：国家社科基金重大项目“数字新闻学理论、方法与实践研究”(20&ZD318)。

摘　　要：本文以“作为故事的新闻”为观念起点,关注数字时代新闻叙事与样态的感官化转向,描摹并阐释这一转向带来的“联觉式生产”观念的技术机理与实践路径,并据此反思美学话语给数字新闻业带来的文化后果。研究认为,联觉式生产在不同感官之间,以及感官与情感之间,建立了一个转换性的中介空间,通过将神经结构映射到技术结构,放大、拓展了人的感官和情感体验,令新闻叙事以关系为单元呈现出多元性和不确定性并存的特征。总体而言,新闻的感官化生产在提升新闻的大众吸引力和传播效能的同时,也因此被迫让渡了相当一部分的本真性和自主权,付出了相应的文化代价。本文进而主张应立足于新闻业的平等主义与公共价值对数字新闻的感官转向做出批判性审视。Based on the epistemology of"news as storytelling",this article depicts the sensational turn of news narratives and formats in the digital era,interprets the technological rationale and practical path of synesthetic production brought about by this turn,and accordingly analyzes the cultural consequences that the aesthetic discourse imbedded in this transformation has brought to the evolvement of digital journalism.While the sensational production of news enhances the mass appeal and communication efficiency of news,it also erodes the epistemological foundation of authenticity as the essential attribute of news,weakens the cultural uniqueness of news as a public information product,and imposes on journalism a divisive new social role.From the sensational turn to synesthetic production,digital journalism has experienced a profound"aesthetic revolution",wherein it has been forced to give up a considerable part of its authenticity and autonomy.This article further advocates that the sensational turn of digital journalism should be critically examined based on the egalitarian and public values of journalism.

关 键 词：数字新闻 感官化 联觉 新闻美学 

分 类 号：G220[文化科学]