基于新时代背景下南昌瓦罐汤品牌形象设计研究  

Research on the Brand Image Design of Nanchang Crock Pot Soup under the Background of the New Era

作　　者：皮文君 PI Wenjun(Nanchang Institute of Technology,Nanchang 330044,China)

机构地区：[1]南昌理工学院,江西南昌330044

出　　处：《鞋类工艺与设计》2024年第16期39-41,共3页SHOES TECHNOLOGY AND DESIGN

基　　金：2023年南昌市社会科学规划项目《南昌瓦罐汤的演化及新时代品牌形象设计研究》(项目编号:YS202308)。

摘　　要：南昌瓦罐汤具有悠久的历史和独特的地域特色,通过品牌形象设计提升知名度和吸引力,传递地域文化和美食传统,加强品牌与消费者情感联系,提高竞争力和影响力。本文通过研究分析南昌瓦罐汤视觉元素,设计符合特色的视觉方案,提升品牌辨识度和市场竞争力,为开发设计合理并便于传播南昌瓦罐汤形象的视觉系统设计提供参考。Nanchang crock soup has a long history and unique regional characteristics,through the brand image design to enhance the popularity and attraction,transfer the regional culture and food tradition,strengthen the emotional connection between the brand and consumers,improve the competitiveness and influence.Through the research and analysis of the visual elements of Nanchang crock soup,the visual scheme in line with the characteristics,improves the brand identification and market competitiveness,and provides reference for the development of reasonable design and facilitate the dissemination of the visual system design of Nanchang crock soup.

关 键 词：南昌瓦罐汤 品牌形象设计 新时代 

分 类 号：F426.86[经济管理—产业经济] F273.2