插图设计在文创产品包装中的应用创新研究  

Research on Application Innovation of Illustration Design in Packaging of Cultural and Creative Products

作　　者：袁飞 YUAN Fei(Guiyang Institute of Humanities and Technology,Guiyang 550025,China)

机构地区：[1]贵阳人文科技学院,贵州贵阳550025

出　　处：《鞋类工艺与设计》2024年第16期108-110,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：文化创意产品包装设计在促进产品销售、构建品牌形象方面起到关键性作用,本研究以插图设计在文创产品包装中的应用为重点,探讨插图设计创新的策略和实效性。在分析消费者对个性化文创产品需求持续增长的背景下,本文提出融合美感与结合市场设计,通过采用定性与定量相结合的研究方法,对当前市场上文创包装设计进行了全面的调研。最终,研究得出插图设计创新对于提高文创产品市场竞争力、提升消费者品牌忠诚度有着显著影响。The packaging of cultural and creative products(cultural creation products)plays a crucial role in promoting product sales and building brand images.This study focuses on the application of illustration design in the packaging of cultural and creative products,discussing the strategies and effectiveness of innovative illustration design.Against the backdrop of a continuous increase in consumer demand for personalized cultural creations,this paper proposes illustration designs that combine an artistic sense with communicative effectiveness.By employing a combination of qualitative and quantitative research methods,the study conducts a comprehensive analysis of the current market for cultural creation packaging designs.It also forecasts the potential application of artificial intelligence in the field of illustration design and the challenges and opportunities of cross-cultural design concepts.

关 键 词：文创产品包装 插图设计应用 设计创新 用户体验 

分 类 号：TS563.4[轻工技术与工程—皮革化学与工程] F426.8[经济管理—产业经济]