短链化农产品供应链及优化发展策略研究  

Research on Short-chain Agricultural Product Supply Chain and Optimization Development Strategy

作　　者：关颖[1] 王闻环[1] 王娟 GUAN Ying;WANG Wenhuan;WANG Juan(Economic and Humantities College,Jiangsu Polytechnic College of Agriculture and Forestry,Jurong 212400,China)

机构地区：[1]江苏农林职业技术学院经济与人文学院,江苏句容212400

出　　处：《现代农业装备》2024年第4期74-78,共5页Modern Agricultural Equipment

基　　金：江苏省高校哲学社会科学研究项目(2020SJA2114);江苏农林职业技术学院高教所项目(JK202301);镇江市党校联盟项目(ZJDX2024187);江苏农林职业技术学院科产处项目(2023kj12)。

摘　　要：数字化及网络科技的发展及消费需求变化对农产品供应链的安全性、透明度、响应速度等提出了新的要求,短链化农产品供应链发展为农产品供应链优化提供了新思路。本文通过梳理国内外农产品供应链短链化研究进展,总结短链化农产品供应链的特点、优势及发展趋势,进而提出数字化重塑短链化农产品供应链,构建以消费者为中心的拉式供应链模式、健全全程可溯的农产品质量安全管理体系、建设高效的冷链农产品物流配送体系等农产品供应链短链化优化发展策略。The development of digitalization and network technology,as well as changes in consumer demand,have put forward new requirements for the security,transparency,and response speed of agricultural product supply chains.The development of short chain agricultural product supply chains provides new ideas for optimizing agricultural product supply chains.This article reviews the research progress on the short chain of agricultural product supply chains at home and abroad,summarizes the characteristics,advantages,and development trends of short chain agricultural product supply chains,and proposes digital reshaping to exercise the short chain agricultural product supply chain,build a consumer centered pull type supply chain model,improve a fully traceable agricultural product quality and safety management system,and build an efficient cold chain agricultural product logistics distribution system to optimize the development of agricultural product supply chain short chain.

关 键 词：农产品供应链 短链化 消费者中心 数字化 

分 类 号：F252[经济管理—国民经济]