数字经济时代我国体育产业数字化转型探析  

Digital Transformation of China's Sports Industry in the Era of Digital Economy

作　　者：侯想 付群[1,2] 胡智婷 HOU Xiang;FU Qun;HU Zhi-ting(College of Physical Education,Hubei University,Wuhan 430062,China;Research Center for Sports Industry Development,Tsinghua University,Beijing 100084,China)

机构地区：[1]湖北大学体育学院,武汉430062 [2]清华大学体育产业发展研究中心,北京100084

出　　处：《体育文化导刊》2024年第8期70-76,共7页Sports Culture Guide

基　　金：教育部人文社会科学研究青年基金项目(20YJC890006);湖北省教育厅哲学社会科学研究重点项目(23D091);湖北大学青年学术创新团队项目(HBQN0107);湖北休闲体育发展研究中心公开资助重点课题(2024A002)。

摘　　要：运用文献资料、实地考察等方法,剖析数字经济时代我国体育产业数字化转型驱动因素及困境,提出相应策略。驱动因素:战略规划指明前进方向,数字赋能推动转型升级,提质进位引领创新发展,消费升级倒逼服务转型。困境:贯彻落实不够,转型进程有待加快;实践应用不深,转化能力有待提升;研发投入不高,创新能力有待增强;潜力开发不足,高端消费有待激发。策略:重视系统推进,确保高效落地执行;深化实践应用,构建数字产业生态;加强研发投入,促进数字技术转化;深挖消费潜力,培育数字体育需求。By using the methods of literature review and field investigation,this paper analyzed the driving factors and diffi culties of the digital transformation of China's sports industry in the era of digital economy,and put forward strategies.Driving factors:Strategic planning indicates the way forward,digital empowerment promotes transformation and upgrading,quality improvement leads innovation and development,and consumption upgrading forces service transformation.Diffi culties:The implementation is not enough,and the transformation process needs to be accelerated.The practical application is not deep,and the transformation ability needs to be improved.The research and development investment is not high,and the innovation capacity needs to be enhanced.The potential is underexploited,and the high-end consumption needs to be stimulated.Strategies:We should pay attention to systematic promotion to ensure efficient implementation,deepen practical application to build a digital industry ecology,increase investment in research and development to promote the transformation of digital technologies,and tap the consumption potential to cultivate the demand for digital sports.

关 键 词：体育经济 体育产业 数字经济 数字化转型 

分 类 号：G812[文化科学—体育学]