时尚色彩对针织毛衫设计的影响分析  

Analysis of the Influence of Fashion Colors on Knitted Sweater Design

作　　者：张月良 Zhang Yueliang(Tongxiang Association for Science and Technology)

机构地区：[1]桐乡市科学技术协会

出　　处：《色彩》2024年第6期33-35,共3页Fashion Color

摘　　要：在时尚界,色彩犹如无声的语言,它不仅承载着美学的表达,更蕴含着深刻的文化、心理与社会内涵。针织毛衫,作为跨越四季、历久弥新的服饰品类,其设计与色彩的选择紧密相连,它们共同塑造着消费者每一季的时尚风貌。随着全球时尚行业的不断发展与变迁,时尚色彩的影响力日益凸显,它不仅左右着设计师的创意方向,还深刻影响着消费者的审美偏好和购买行为。研究旨在深入探讨时尚色彩如何影响针织毛衫的设计,并分析这种影响背后的机制,以及它如何塑造市场需求与消费者行为,期望研究的成果能够为设计师、品牌管理者以及相关从业者提供有价值的建议。In the fashion industry,color is like a silent language,which not only carries the expression of aesthetics,but also contains profound cultural,psychological,and social connotations.Knitted sweaters,as a timeless clothing category that spans all seasons,are closely linked to the choice of design and color,jointly shaping the fashion style of consumers every season.With the continuous development and changes of the global fashion industry,the influence of fashion colors is becoming increasingly prominent.It not only influences the creative direction of designers,but also profoundly influences consumers'aesthetic preferences and purchasing behavior.The research aims to explore in depth how fashion colors affect the design of knitted sweaters,analyze the mechanisms behind this influence,and how it shapes market demand and consumer behavior.It is hoped that the results of the research can provide valuable suggestions for designers,brand managers,and related practitioners.

关 键 词：时尚色彩 针织毛衫 影响 

分 类 号：TS184.1[轻工技术与工程—纺织材料与纺织品设计]