非遗色彩在现代视觉传达设计中的应用研究  

Research on the Application of Intangible Color in Modern Visual Communication Design

作　　者：成武军 Cheng Wujun(School of Fine Arts,Zhengzhou Shengda University)

机构地区：[1]郑州升达经贸管理学院艺术学院

出　　处：《色彩》2024年第6期92-94,共3页Fashion Color

摘　　要：我国的非物质文化遗产在各个领域都有所体现,包括日常的娱乐、传统节日以及各种民族风俗习惯,在现代设计领域也是如此。在视觉传达设计中融入中国非遗色彩,能够进一步丰富视觉传达设计的内涵,使视觉传达设计成为宣传文化和精神的有效手段。基于此,本文针对中国非遗色彩在现代视觉传达设计中的应用进行研究,深入阐述了中国非遗色彩的概念和内涵,并且说明中国非遗色彩在现代视觉传达设计中的应用价值和应用方向,通过研究为中国非遗色彩在现代视觉传达设计中的创新发展提供参考。China's intangible cultural heritage has been reflected in various fields,including daily entertainment,traditional festivals and various national customs and habits,in the field of modern design.Integrating Chinese intangible cultural heritage colors into visual communication design can further enrich the connotation of visual communication design and make visual communication design an effective means to publicize culture and spirit.Based on this,this paper studies the application of Chinese intangible cultural heritage colors in modern visual communication design,elaborates the concept and connotation of Chinese intangible cultural heritage colors in depth,and explains the application value and application direction of Chinese intangible cultural heritage colors in modern visual communication design,and provides references for the innovative development of Chinese intangible cultural heritage colors in modern visual communication design through research.

关 键 词：非物质文化遗产 非遗色彩 视觉传达 设计 

分 类 号：J524[艺术—艺术设计] J063