电商平台应用与出口企业内外销并举——兼论对加快内外贸一体化发展的启示  

E-commerce Platform Application and Exporters'Simultaneous Development of Domestic and Export Sales--Suggestions on Accelerating the Integration of Domestic and Foreign Trade

作　　者：海鹏 吴晓楠 尹靖华 韩峰[3] HAI Peng;WU Xiaonan;YIN Jinghua;HAN Feng

机构地区：[1]北京物资学院经济学院 [2]广东金融学院保险学院 [3]南京审计大学联合研究院

出　　处：《国际贸易问题》2024年第7期72-90,共19页Journal of International Trade

基　　金：国家社会科学基金一般项目“空间关联视角下国际贸易驱动劳动力市场效率与安全协同提升的研究”(23BJL058);国家社会科学基金青年项目“国内市场一体化对出口产品质量的影响机制研究”(21CJY018);广东省哲学社会科学规划2023年度学科共建项目“共同富裕视角下国内市场整合对区域经济协调发展的影响研究”(GD23XYJ39);北京物资学院青年科研基金项目“‘双循环’格局下中国劳动力资源配置的优化研究”(2022XJQN29)。

摘　　要：基于2002—2014年阿里巴巴中国站与中国工业企业数据库匹配整理得到的微观数据,本文以各出口企业加入内贸电商平台为冲击,采用双重差分法分析了电商平台应用对出口企业内外销并举的因果效应和作用机制。研究结果表明:内贸电商平台的应用对出口企业的内外销耦合度具有显著且长期持续的提升效应,且这一影响在企业、行业等多个层面上存在异质性;内贸电商平台通过传递国内市场信息和提供国内销售渠道,增强了出口企业对国内市场的相对利用能力,从而有效促进了内外销并举;加入内贸电商平台显著增强了出口企业韧性,提高了其在国际市场负面冲击下的抵抗能力和恢复能力。本文为我国现阶段如何利用数字经济与电子商务发展推进内外贸一体化,加速构建双循环新发展格局提供了有益启示。Based on the micro data obtained from the matching of Alibaba China and China's industrial enterprise database from 2002 to 2014,and taking export enterprises joining in domestic e-commerce platform as a shock,this paper analyzes the causal effect and mechanism of the application of e-commerce platform on both domestic and foreign sales of export enterprises by using the difference-in-differences method.Our findings indicate that the adoption of domestic e-commerce platforms significantly enhances coordination between domestic and export sales for exporters,with varying effects observed across different enterprise and industry dimensions.By transmitting domestic market information and providing domestic sales channels,the domestic trade e-commerce platform enhances the relative utilization ability of export enterprises in the domestic market,thereby effectively promoting both domestic and foreign sales.Joining the domestic trade e-commerce platform has significantly enhanced the resilience of export enterprises and improved their both resistance and recovery ability in the face of negative shocks in the international market.This paper provides useful enlightenment for how to use the development of digital economy and e-commerce to promote the integration of domestic and foreign trade and accelerate the construction of a new development pattern of dual circulation.

关 键 词：电商平台 出口企业 内外销并举 内外贸一体化 双循环 

分 类 号：F710[经济管理—产业经济]