后生产主义视角下乡村旅游发展新趋势与策略研究  

Research on the New Trends and Strategies of Rural Tourism Development from the Perspective of Post-Productionism

作　　者：熊苍玮 Xiong Cangwei(Guangdong Vocational Institute of Public Administration,Guangzhou Guangdong 510800)

机构地区：[1]广东行政职业学院,广东广州510800

出　　处：《对外经贸》2024年第8期69-72,共4页FOREIGN ECONOMIC RELATIONS & TRADE

基　　金：广东省教育厅:2022年度广东省普通高校青年创新人才类项目“后生产主义视角下乡村旅游转型发展研究—以广东省为例”(项目编号:2022WQNCX168);广东行政职业学院(广东青年职业学院)2022年度教学质量与教学改革工程项目和科研项目(项目编号:GDXZJG202201)。

摘　　要：随着我国经济的快速增长与人均收入的显著提高,公众对物质基础之上的精神和文化生活追求日益增强。这种需求转变催生了对乡村旅游的广泛关注和喜爱。在当前的经济社会发展背景下,步入后生产主义时期,迫切需要调整和优化乡村产业结构,充分利用各个产业的相对优势,在这一转型进程中,如何保持乡村旅游的竞争力成为了一个关键问题。从后生产主义的角度出发,探讨乡村旅游面临的新趋势,进而提出具体的转型策略,旨在为乡村旅游的持续发展提供理论和实践的参考。With the rapid growth of China's economy and the significant increase in per capita income,the public's pursuit of spiritual and cultural life beyond material needs has been growing stronger.This shift in demand has led to widespread interest in and affection for rural tourism.Against the backdrop of current economic and social development,China's rural areas have entered a transition period marked by post-productivism,urgently requiring an adjustment and optimization of the rural industrial structure to fully leverage the comparative advantages of various industries.In this process,how to maintain the competitiveness of rural tourism has become a key issue.This paper aims to explore the new trends facing rural tourism from a post-productivist perspective and then propose specific transformation strategies,intended to provide theoretical and practical references for the sustainable development of rural tourism.

关 键 词：后生产主义 乡村旅游 发展趋势 策略 

分 类 号：F327[经济管理—产业经济] F592.7