5E教学模式结合以赛促学在企业营销策划实训课程中的应用研究  

Research on the Application of 5E Teaching Model Combined with Promoting Learning through Competitions in the Course of Marketing Planning Practical Training

作　　者：谈晓燕 Tan Xiaoyan(Nanjing University of Science&Technology Zijin College,Nanjing Jiangsu 210023)

机构地区：[1]南京理工大学紫金学院,江苏南京210023

出　　处：《对外经贸》2024年第8期157-160,共4页FOREIGN ECONOMIC RELATIONS & TRADE

基　　金：2024年度南京理工大学紫金学院教育教学改革与研究项目“5E教学模式联合以赛促学在《企业营销策划实训》课程中的应用研究”(项目编号:ZJ202406JXGGB19)。

摘　　要：将5E教学模式和以赛促学教学模式相结合,针对企业营销策划实训课程教学进行了深入研究。通过在引入环节创设学科竞赛真实情境激发兴趣、探究环节引导学生自主探索深度参与、解释环节引导学生建立知识框架形成竞赛思维、迁移环节引导学生参与学科竞赛、评价环节构建评价体系实施多元化评价的方式,期望以学生为主体,让学生完成知识的自主构建,为应用型人才培养提供更加多元化的教学模式参考。This article combines the 5E teaching mode with the concept of“Promoting Learning through Competition”on the"Marketing Planning Practical Training"course.This paper puts forward some news ideas such as:creating real-life scenarios for subject competitions in the introduction stage to stimulate interest,guiding students to explore independently and participate deeply in the exploration stage,guiding students to establish a knowledge framework and form competitive thinking in the explanation stage,guiding students to participate in subject competitions in the transfer stage,and constructing an evaluation system to implement diversified evaluation in the evaluation stage.It is expected that students will be the main body to complete the autonomous construction of knowledge,providing a more diversified teaching model reference for the cultivation of applied talents.

关 键 词：5E教学模式 以赛促学 企业营销策划实训 

分 类 号：G642[文化科学—高等教育学]