后扶贫时代助农直播营销语言培训研究  

Livestreaming Marketing Language Training for Farmers in Post Poverty Alleviation Era

作　　者：周峰[1] 万里[2] ZHOU Feng;WAN Li(School of Digital Business,Jiangsu Vocational Institute of Commerce,Nanjing 211168,Jiangsu,China;School of Accounting,Jiangsu Vocational Institute of Commerce,Nanjing 211168,Jiangsu,China)

机构地区：[1]江苏经贸职业技术学院数字商务学院,江苏南京211168 [2]江苏经贸职业技术学院会计学院,江苏南京211168

出　　处：《江苏经贸职业技术学院学报》2024年第4期41-45,共5页Journal of Jiangsu Institute of Commerce

基　　金：2021年江苏省教育科学“十四五”规划课题“‘后扶贫时代’江苏新型职业农民职业教育模式与机制创新研究”(D/2021/03/08);2023年江苏省高校教育信息化研究课题“基于数字化转型的高职院校大学生创新创业D-DSO能力培养架构研究”(2023JSETKT074)。

摘　　要：在后扶贫时代,帮助扶贫助农对象科学开展直播营销是实现“造血式”帮扶目标的有效手段。当务之急是帮助扶贫助农对象消除开展直播营销的语言障碍。直播营销语言包括口头、书面、身体、道具和环境等五大类,相互之间有关联。本研究为扶贫助农对象设计了针对这五类语言的二十条培训途径。In the post poverty alleviation era,scientifically conducting livestreaming marketing to assist poverty alleviation and agricultural beneficiaries is an effective means to achieve the goal of hematopoietic assistance.The urgent task is to help poverty alleviation and agricultural assistance targets eliminate language barriers in conducting livestreaming marketing.Livestreaming marketing language includes five categories:oral,written,physical,props,and environment,which are interrelated.This study designed 20 training approaches targeting five language characteristics for poverty alleviation and agricultural assistance targets.

关 键 词：扶贫 直播营销 语言系统 培训 

分 类 号：F724.6[经济管理—产业经济] F323