“电子商务数据分析”课程思政教学改革与实践创新  

Reform and Practical Innovation of E-Commerce Data Analysis on Ideological and Political Dimension

作　　者：张华 田春霖[1] 王钰铮 郭炬[1] ZHANG Hua;TIAN Chun-lin;WANG Yu-zheng;GUO Ju(Beijing Institute of Economics and Management,Beijing 100102,China)

机构地区：[1]北京经济管理职业学院临空经济管理学院,北京100102

出　　处：《江苏经贸职业技术学院学报》2024年第4期84-88,共5页Journal of Jiangsu Institute of Commerce

基　　金：2023年度北京市数字教育研究课题“数字技术赋能高职院校专业数字化转型创新与实践研究”(BDEC2023619082);中国高等教育学会2023年度高等教育科学研究规划课题“基于数字技术赋能的高职院校专业数字化转型模式构建研究”(23ZYJ0426)。

摘　　要：为全面落实立德树人根本任务,充分挖掘课程中的德育元素和思政资源、培养德才兼备的高素质技术技能人才成为必然。以“电子商务数据分析”课程为例,从课程思政人才培养定位、培养目标、建设思路、教学体系、教学模式、实施路径、教学评价等环节进行探索,实现专业教学与思政教育的有效融合,以为高职院校电商类专业课程思政建设提供参考。In order to fully implement the fundamental task of cultivating moral education,it is necessary to fully tap the moral education elements and ideological and political resources in the curriculum and cultivate high-quality technical talents with both morality and talent.Taking E-commerce Data Analysis as an example,this paper explores the training orientation,training objectives,construction ideas,teaching system,teaching mode,implementation path,teaching evaluation and other links of curriculum on ideological and political dimension,so as to realize the effective integration of professional teaching and ideological and political education,and provide references for the ideological and political construction of e-commerce professional courses in higher vocational colleges.

关 键 词：课程思政 电子商务数据分析 教学改革 实践创新 

分 类 号：G641[文化科学—高等教育学]