基于恢复性环境感知的城市森林公园访客忠诚形成机制研究  

The Formation Mechanism of Visitor Loyalty in Urban Forest Parks Based on Restorative Environment Perception

作　　者：张双全[1,2] 赵珂欣 ZHANG Shuangquan;ZHAO Kexin(College of National Parks and Tourism,Central South University of Forestry and Technology,Changsha 410004,China;Research Center for Forest Tourism Engineering Technology of National Forestry and Grassland Administration,Central South University of Forestry and Technology,Changsha 410004,China)

机构地区：[1]中南林业科技大学国家公园与旅游学院,长沙410004 [2]国家林业草原森林旅游工程技术研究中心,长沙410004

出　　处：《林业经济问题》2024年第3期295-305,共11页Issues of Forestry Economics

基　　金：湖南省自然科学基金项目(2023JJ31017);湖南省财政厅基础教育发展专项资金项目(2022No.69);湖南省教育厅重点项目(23A0232)。

摘　　要：现有的关于城市森林公园访客忠诚度的研究,多从忠诚形成的影响因素入手,但缺少对其形成过程的分析和解释。本研究选用湖南省植物园为案例地,通过问卷调查,利用结构方程模型,探讨基于恢复性环境感知的城市森林公园场景下的访客忠诚的形成机制和路径。结果表明:在恢复性环境感知和满意度的中介作用下,自然环境感知对访客忠诚的影响通过3条路径发挥作用:一是通过兼容性感知和满意度的链式中介作用,二是通过精神远离感知和满意度的链式中介作用,三是通过身体远离感知和满意度的链式中介作用。⑴Background——Urban forest plays a positive role in alleviating the negative emotions brought about by urbanization and industrialization,and is of great significance to the improvement of public health and well-beings.The development and design of urban forest parks should not only pay attention to the needs of visitors,but also adapt to the actual changes in the needs of visitors.However,in the study of the application of urban forest parks,the relationship between visitor loyalty and environmental restoration effect has not been widely studied,and the analysis and explanation of the formation mechanism of visitor loyalty are also lacking.⑵Methods——Based on the restorative environment theory and cognitive attitude behavior theory(i.e.Knowledge-Attitude-Practice model),this paper puts forward the research hypothesis and constructs the structural equation model of“natural environment perception→loyalty”of visitors to urban forest parks.The research data comes from a questionnaire survey of visitors to Hunan Botanical Garden from September to October 2023.Based on 404 valid questionnaires,this paper discusses the formation mechanism of visitor loyalty in urban forest parks and puts forward some feasible policy suggestions.⑶Results——First,the natural environment perception has a significant positive impact on the compatibility,mental distancing,physical distancing and infatuation of restorative environmental perception.Second,the compatibility,mental distancing and physical distancing have significant positive effects on the visitors’satisfaction.Third,the satisfaction of the visitors has a significant positive impact on their loyalty.Fourth,under the mediating role of restorative environment perception and satisfaction,the influence of natural environment perception on visitor loyalty plays a role through three paths:the one is through the chain mediating effect of compatibility perception and satisfaction,the other is through the chain mediating effect of mental distancing perception and

关 键 词：恢复性环境感知 城市森林公园 满意度 访客忠诚度 

分 类 号：F590.7[经济管理—旅游管理]