数字经济下福建森林旅游与乡村振兴的融合发展  

The Integrated Development of Forest Tourism and Rural Revitalization in Fujian Province under the Digital Economy

作　　者：邹芳芳[1,2] 吕柯佳 张海燕 林金煌 ZOU Fangfang;L Kejia;ZHANG Haiyan;LIN Jinhuang(College of Digital Economy,Fujian Agriculture and Forestry University,Fuzhou 350002,China;Engineering Research Center of Fujian University for Conservation and Utilization of Natural Biological Resources,Fuzhou 350002,China)

机构地区：[1]福建农林大学数字经济学院,福州350002 [2]自然生物资源保育利用福建省高校工程研究中心,福州350002

出　　处：《林业经济问题》2024年第3期306-313,共8页Issues of Forestry Economics

基　　金：农业农村部资助项目(KMD18003A);福建省科技厅创新战略项目(2021R0040);福建省教育科学“十四五”规划项目(FJJKBK22-219);福建省社科研究基地重大项目(FJ2023JDZ029);福建农林大学科技创新基金(CXZX2023047)。

摘　　要：基于新古典经济学、文化生态、社会资本和环境经济学等相关理论,结合福建5G+平安鼓岭项目、智能导览典型案例、旅游元宇宙城市等数字化实践,探讨森林旅游和乡村振兴在经济、文化、社会及生态系统等方面融合发展的理论逻辑。结果表明:数字技术的应用优化了市场资源配置,加强了文化和社会联系,提升了生态系统的可持续性;数字经济下森林旅游与乡村振兴融合发展存在数字化森林生态模式、个性化大数据森林导览模式、数字森林产品电商销售模式、虚拟森林生态体验模式和社交媒体森林旅游推广模式5种可行模式。因此,为了推动福建省森林旅游与乡村振兴智能、高效、可持续地融合发展,应加强建设数字基础设施,努力提升居民数字素养,不断完善数字法律法规。⑴Background——The digital technology provides a new impetus and way for the integrated development of the forest tourism and rural revitalization.Discussing the strategies of the integrated development of forest tourism and rural revitalization in Fujian Province under the digital economy can provide more comprehensive theoretical support for the development of digital forest tourism in China.⑵Methods——Firstly,the integrated development of forest tourism and rural revitalization in economy,culture,ecology and social systems is theoretically analyzed.Secondly,combined with the digital practice cases in Fujian Province,five feasible models are summarized.Thirdly,the necessary conditions of the integrated development of forest tourism and rural revitalization under the digital economy are discussed.Finally,this paper puts forward the policies of promoting the integrated development of forest tourism and rural revitalization under the digital economy.⑶Results——This paper deeply studies the theoretical logic of the integration of forest tourism and rural revitalization,and constructs the corresponding theoretical framework.Digital technology is essential for the integrated development of forest tourismand rural revitalization.It improves market operations and preserves forest cultural heritage.Additionally,it helps monitor ecological resources for sustainability and fosters social cohesionamong forest communities.The integrated development of forest tourism and rural revitalization in Fujian Province can adopt five models,including digital forest ecotourism model,personalized big data forest tour model,digital forest product e-commerce sales model,virtual forest ecological experience model and social media forest tourism promotion model.The necessary conditions for the integrated development of forest tourism and rural revitalization under the digital economy:building digital infrastructure,strengthening residents’digital literacy and improving digital laws and regulations.⑷Conclusions and Discuss

关 键 词：数字经济 森林旅游 乡村振兴 融合发展 

分 类 号：F326.24[经济管理—产业经济] S788.2[农业科学—林学]