弹幕不文明语言分布及对策研究  

Study on the Distribution and Countermeasure of Uncivilized Language in Bullet Screen

作　　者：范娟娟[1] 杨建国[2] Fan Juanjuan;Yang Jianguo(Training Department,Beijing Chinese Language and Culture College,Beijing 102206;Beijing Philosophy and Social Science Research Center for Intercultural Studies,Beijing Language and Culture University,Beijing 100038)

机构地区：[1]北京华文学院培训部,北京102206 [2]北京语言大学首都国际文化研究基地,北京100038

出　　处：《情报探索》2024年第8期89-96,共8页Information Research

基　　金：北京市教育委员会共建项目“首都语言类院校国际学生对中华文化价值观念的认同度调查”(项目编号:451122132)的研究成果之一。

摘　　要：[目的/意义]随着弹幕文化的普及和大众化,对弹幕语言尤其是弹幕不文明语言的调查研究更显重要。弹幕不文明语言的相关研究结论,可以帮助加强对弹幕不文明语言行为的监控,更好地服务于网络舆情监测工作。[方法/过程]基于使用频率较高的不文明词语及其分布的1492个弹幕视频的相关变量,通过构建回归模型分析不文明词语分布的影响因素。[结果/结论]官方账号中的不文明词语总体使用和负向使用概率较高,娱乐、科技、知识、国创、生活主题中的不文明词语出现率较高,视频时长、传播参与度、传播深度对不文明词语分布具有显著的影响。[Purpose/significance]With the popularization of bullet screen culture,it is more important to investigate the language of bullet screen,especially the uncivilized language of bullet screen.The relevant research conclusions of the uncivilized language of the bullet screen can help strengthen the monitoring of the uncivilized language behavior of the bullet screen and better serve the monitoring of online public opinion.[Method/process]Based on the frequently used uncivilized words and the relevant variables of their distribution in 1492 bullet screen videos,this paper constructs a regression model to analyze the influencing factors of the distribution of uncivilized words.[Result/conclusion]The probability of overall use and negative use of uncivilized words in official accounts is high.The occurrence rate of uncivilized words in entertainment,science and technology,knowledge,national innovation and life themes is higher.Video length,communication participation and communication depth have significant influence on the distribution of uncivilized words.

关 键 词：弹幕 不文明语言 分布 视频发布者 视频主题 视频热度 

分 类 号：G206[文化科学—传播学]