博物馆线上数字产品策划与运营——故宫博物院移动应用程序策划与运营十年回顾(2013—2022)  

Planning and Running of Museum Online Digital Products:A Ten-Year Retrospective of the Palace Museum Mobile Applications(2013-2022)

作　　者：庄颖 Zhuang Ying(The Palace Museum,Beijing,100009)

机构地区：[1]故宫博物院,北京100009

出　　处：《博物院》2024年第2期85-96,共12页Museum

摘　　要：回顾“数字故宫”建设过程中的策略和实践,有助于分析不同时期的产品理念和技术应用,总结数字化发展对博物馆公共文化服务的启示。从2013年故宫博物院首款移动应用上线,到2022年7月“数字故宫”小程序更名为“故宫博物院”小程序,这一产品发展历程反映了机构数字产品的策划与运营理念变迁,以及线上数字服务内容建设与数据运营转型的内在驱动机制,可窥见“数字故宫”建设道路,也为文博机构线上服务能力建设提供了策略与实践参考。Reviewing the strategies and practices in the development of the‘The Digital Palace Museum'helps analyze changing product concepts and technological applications across different time periods,then,summarizes the insights of digital development on public cultural services in museums.This retrospective journey,spanning from the launch of the first mobile app in 2013 to the renaming of‘The Digital Palace Museum’mini-program as‘The Palace Museum’in July 2022,reflects shifts in the planning and operation of digital products within the institution.It also illuminates the underlying drivers of content development and data management transformation in online digital services.This historical perspective offers insights into the path of building‘The Digital Palace Museum’and serves as a strategic and practical reference for enhancing the digital capabilities of cultural and heritage institutions in online services.

关 键 词：线上数字产品 内容生产 故宫博物院 数据管理 博物馆数字化 

分 类 号：G260.7[历史地理—考古学及博物馆学]