国内大市场视角下的间接网络关联与新商业关系的形成  

Indirect Network Connections and the Formation of New Business Relationships in the Context of the Domestic Unified Market

作　　者：包群[1] 方浩丞 BAO Qun;FANG Hɑocheng(Nɑnkɑi University,Tiɑnjin,China)

机构地区：[1]南开大学经济学院,300071

出　　处：《经济学动态》2024年第7期75-91,共17页Economic Perspectives

基　　金：国家社会科学基金重大项目“超大规模国内市场优势与国内外市场联动:理论机制与实现路径”(23ZDA054);国家社会科学基金重点项目“依托国内优势、国内外市场协同发展与贸易强国建设”(21AZD024)。

摘　　要：在错综复杂的现代商业网络中,一个日益凸显的重要事实是大多数企业之间并不存在直接的客户-供应商关系,但通常会通过网络关联产生间接商业关联,因此,企业如何在紧密交织的商业网络中选择其商业关系,尤其是如何借助企业间的间接关联来寻找到适宜的新商业伙伴?基于2009—2017年上市公司数据,本文采用网络关联分析方法测算了商业网络下的企业关联距离,并考察了商业网络的关联强度如何帮助企业搜寻潜在的新合作伙伴,研究发现:第一,企业间的关联距离越短,建立新商业关系的概率越高,这一作用对远地理距离商业关系的构建尤其重要;第二,间接商业关联通过降低企业间信息成本和信任成本两类作用机制,促进了新商业关系的建立;第三,商业关系链条的步长距离过大时(6步以上),间接商业关联的影响变得很微弱,表明了间接商业关联只在一定距离范围内才会发挥作用。本文证实了在日益错综复杂的现代商业网络中,间接商业关联对于新商业关系建立的重要意义。In recent years,the trend of economic globalization has reversed,leading to significant disruptions in global industrial and supply chains,and substantially increasing economic instability and uncertainty.Traditional exportoriented development models are more susceptible to major risks and external shocks.The new international environment requires China to activate and expand its domestic circulation,establish a self-regulated domestic supply and marketing network,and unleash the potential of its vast market to support economic development.The key to constructing a new development pattern lies in ensuring unobstructed economic circulation.From a micro perspective,enterprises,as microentities within a unified large market,are not isolated;direct business connections between enterprises form the fundamental units of domestic economic circulation.Without these business relationships,neither domestic nor international circulation can operate smoothly.Therefore,exploring how business relationships among enterprises are established helps further understand how to achieve smooth economic circulation and build a well-developed and effectively functioning domestic unified market.In a business environment characterized by resistance and costs,how do enterprises overcome relational costs to find suitable business partners?This paper attempts to answer this question from the perspective of networks,particularly through existing indirect network relationships.Unlike traditional small-scale commercial society,an emerging fact in the complex modern business network is that most enterprises lack direct customer-supplier relationships,but often have indirect business relationships through network links,including customers of customers,suppliers of suppliers,and shared business clients.Therefore,how enterprises choose their business relationships within a tightly intertwined business network,especially how to utilize indirect connections between enterprises to find suitable potential business partners,forms the core research issue

关 键 词：关联距离 间接关联强度 新商业关系 

分 类 号：F832.51[经济管理—金融学]