基于问卷调查的黄河国家文化公园文化价值(陕西段)认知研究  

Research on public perception of the cultural value of the Yellow River National Cultural Park(Shaanxi section)based on a questionnaire survey

作　　者：方永恒[1] 李析芮 FANG Yongheng;LI Xirui(School of Public Management,Xi'an University of Architecture and Technology,Xi'an Shaanxi 710055,China)

机构地区：[1]西安建筑科技大学公共管理学院,陕西西安710055

出　　处：《未来与发展》2024年第8期59-68,共10页Future and Development

基　　金：国家自然科学基金面上项目(72274149);黄河流域文化与旅游产业协同集聚优势格局形成机理及政策研究。

摘　　要：目的:研究公众对黄河国家文化公园及其文化价值的认知现状对其规划和建设具有重要意义。方法:选取“黄河国家文化公园(陕西段)重点建设项目”中陕西历史博物馆、秦始皇兵马俑博物馆、壶口瀑布和黄帝陵为调研地点,通过问卷调查的方式获取数据,并分析公众对黄河国家文化公园及其历史、教育、艺术、政治、社会、精神共6个层面的文化价值认知情况。结果:公众对黄河国家文化公园的认知度较低,对黄河国家文化公园文化价值的整体认知度较高,其中物质价值、教育价值和艺术价值的认知处于中等水平,而政治价值、社会价值及精神价值的认知处于中等偏上水平。结论:为提高公众对黄河国家文化公园及其文化价值的认知水平,在黄河国家文化公园的规划和建设中应注重保护黄河文化相关遗产,强化历史价值的塑造,加强宣传与教育,设计多样化教育活动,加强政治价值的宣传,拓展社会价值的影响及开发黄河文创产品,强化精神价值的传承。Objective:Studying the public's current perception of the Yellow River National Cultural Park and its cultural value is of significant importance to its planning and construction.Methods:We selected key construction projects in the"Yellow River National Cultural Park(Shaanxi section)"-the Shaanxi History Museum,The Museum of the Terracotta Warriors and Horses of Emperor Qin Shihuang,the Hukou Waterfll,and the Mausoleum of the Yellow Emperor as survey sites.Data was collected through questionnaire surveys and analyzed for public perceptions of the cultural value of the Yellow River National Cultural Park in terms of history,education,art,politics,society,and spirituality.Results:The public's awareness of the Yellow River National Cultural Park is relatively low.However,their overall perception of the park's cultural value is high.The recognition of material value,educational value,and artistic value is at a moderate level,while the recognition of political value,social value,and spiritual value is slightly above average.Conclusion:To enhance the public's perception of the Yellow River National Cultural Park and its cultural value,emphasis should be placed on preserving cultural heritage related to the Yellow River during the park's planning and construction.Efforts should be directed at reinforcing the historical value,intensifying publicity and education,designing diverse educational activities,emphasizing the promotion of political value,expanding the influence of social value and developing creative products related to the Yellow River culture to strengthen the legacy of spiritual value.

关 键 词：黄河国家文化公园 文化价值 公众认知 问卷调查 

分 类 号：G122[文化科学]