基于马斯洛需求层次理论的文创陶瓷设计探析  

Analysis of Cultural and Creative Ceramic Design based on Maslow's Hierarchy of Needs Theory

作　　者：陈妍伊 文卫民[1] Chen Yanyi;Wen Weimin(College of Design and Art,Changsha University of Science and Technology,Changsha,410114)

机构地区：[1]长沙理工大学设计艺术学院,长沙410114

出　　处：《陶瓷研究》2024年第3期77-79,共3页Ceramic Studies

摘　　要：文创陶瓷集合了陶瓷产品的使用功能与审美功能,兼具文化传承及创意特征,是满足消费者需求层次升级的重要方式。本研究基于马斯洛需求层次理论,对文创陶瓷设计进行深入探讨,通过分析陶瓷设计中不同层次的需求,以及如何在设计中运用马斯洛需求理论,针对不同消费层次进行设计,旨在传承中国传统文化,促进文化产业的创新发展。Cultural and creative ceramics integrate the use function and aesthetic function of ceramic products,and have both cultural inheritance and creative characteristics,which is an important way to meet the upgrading of consumer demand.Based on Maslow's hierarchy of needs theory,this study conducts an in-depth discussion on the design of cultural and creative ceramics.By analyzing the needs of different levels in ceramic design,and how to apply Maslow's demand theory in design,the design is carried out for different consumption levels,aiming to promote and inherit Chinese traditional culture and promote the development of cultural industry.

关 键 词：文创陶瓷 马斯洛需求层次理论 陶瓷设计 

分 类 号：J527[艺术—艺术设计]