基于美国主流媒体新闻报道的中医药话语策略分析  

An Analysis of TCM Discourse Strategies Based on American Mainstream Media News Reports

作　　者：张蕾 ZHANG Lei(School of Humanities and Management,Fujian University of Traditional Chinese Medicine,Fuzhou,Fujian 350122)

机构地区：[1]福建中医药大学人文与管理学院,福建福州350122

出　　处：《武夷学院学报》2024年第8期38-43,共6页Journal of Wuyi University

基　　金：2021年度福建省教育厅中青年教师教育科研项目(JAS21073)。

摘　　要：批评性话语分析视角下的中医药海外媒体他塑话语策略分析是构建中医药对外话语体系的重要步骤之一。语料研究表明,美国有线电视新闻网主要从中医药传统疗法、中医药与野生动物的关系、中医药疗效及其安全性以及中医药在新冠肺炎防治中的作用4个维度构建中医药国际形象。中医药新闻语篇中所使用的视角化策略与强弱化策略反映出其隐藏在话语背后的主观化态度和消极立场。Analysis of the strategies of TCM discourse of overseas media from the perspective of critical discourse analysis is one of the critical steps to build the international discourse system of traditional Chinese medicine.According to the corpus research,CNN mainly constructs the international image of TCM from four dimensions:TCM therapies,the relationship between TCM and wildlife,the efficacy and safety of TCM,and the role of TCM in the prevention and treatment of COVID-19.Perspective-oriented strategies and strengthening-weakening strategies used in news discourse reflect the subjective attitude and negative position towards TCM.

关 键 词：中医药 海外新闻 话语策略 

分 类 号：H03[语言文字—语言学]