基于美团网评论的潮汕地区茶馆消费体验感知分析  

Analysis of Consumption Experience Perception of Teahouse in Chaoshan Region Based on Internet Reviews

作　　者：严昭烁 张文哲 赵玉涛 刘潇[1] 高水练[1] YAN Zhaoshuo;ZHANG Wenzhe;ZHAO Yuntao;LIU Xiao;GAO Shuilian(Anxi Tea College(College of Digital Economy),Fujian Agriculture and Forestry University,Quanzhou,Fujian 362406)

机构地区：[1]福建农林大学安溪茶学院(数字经济学院),福建泉州362406

出　　处：《武夷学院学报》2024年第8期58-64,共7页Journal of Wuyi University

基　　金：福建省软科学项目(2012R0018)。

摘　　要：选取美团网上消费者对潮汕茶馆1302条有效评论,利用ROST CM、Ucient和NetDraw软件对其进行文本分析。结果发现:私人社交为潮汕地区茶馆消费的主要消费需求;环境体验是茶馆消费体验感知中最主要因素,其次为人员服务、茶饮功能、社交功能;茶馆消费评论中积极情绪占绝大多数,比例达88.86%;环境体验和消费价格是消费者负面评论中出现频次最高的因素,合计超过50%。此外,消费者对潮汕茶馆总体满意度高,对茶馆环境体验因素最关注,人员服务、茶饮功能、社交功能、消费价格等因素也会影响茶馆消费。A total of 1302 effective comments on Chaoshan Teahouse were selected from Meituan online consumers and analyzed by using ROST CM,Ucient and NetDraw software.The results show that:private socializing is the main consumption demand of teahouses in chaoshan area;Environmental experience is the most important factor in teahouse consumption experience perception,followed by staff service,tea drinking function and social function;Positive emotions accounted for 88.86%of teahouse consumer comments;Environmental experience and consumer price are the most frequent factors in consumers’negative comments,with a total of more than 50%.It can be seen that consumers have high overall satisfaction with Teahouses in Chaoshan and pay the most attention to environmental experience factors of teahouses.Factors such as personnel service,tea drinking function,social function and consumption price also affect consumption of teahouses.

关 键 词：茶馆 潮汕地区 消费者 消费感知 

分 类 号：F063.2[经济管理—政治经济学]