城市居民乡村旅游需求及其影响因素研究——基于山东泰安调查数据的实证  

Research on Rural Tourism Demand of Urban Residents and Its Influencing Factors——An Empirical Study Based on the Survey Data in Tai'an,Shandong Province

作　　者：韦金玲 WEI Jinling(Hunan University of Technology Zhuzhou,Hunan 412007)

机构地区：[1]湖南工业大学,湖南株洲412007

出　　处：《现代农业研究》2024年第9期36-40,共5页Modern Agriculture Research

基　　金：国家重点研发计划子课题“村镇建设动态发展机制设计与仿真及利益相关主体关系研究”(项目编号:2018YFD1100202-03)。

摘　　要：本文以泰安市城市居民为调查对象,通过调查问卷的发放,共收集到190份数据。参考推拉理论,借鉴多元Logistic模型针对泰安市城市居民的乡村旅游需求及其影响因素进行研究。研究发现:大部分被调查者都有出游经历且具有一定的消费能力,出游时间集中在法定节假日、周末和寒暑假中,选择与亲朋好友结伴或独自出游,向往以风景观赏为主,能享受田园风光的乡村旅游目的地。实证分析可得:(1)被调查者学历水平越高,参与乡村旅游的次数越多。(2)乡村旅游目的地的类型是城市居民选择乡村旅游地的重要影响因素,能够缓解压力、放松身心以及增加自身阅历见识的目的地会对泰安市城市居民产生更大的吸引力。(3)采用如电视等传统媒体宣传、跟团旅游的方式能促进泰安市城市居民产生正向的需求。This paper takes the residents of Tai'an city as the survey object,and collects 190 data through the distribution of questionnaires.With reference to push and pull theory and multiple Logistic model,this paper studies the rural tourism demand of Tai'an city residents and its influencing factors.Research findings:Most of the respondents have travel experience and have certain consumption power,travel time is concentrated in statutory holidays,weekends,winter and summer holidays,choose to travel with friends and relatives or alone,yearning for scenic viewing,can enjoy the idyllic scenery of rural tourism destinations.The empirical analysis shows that:(1)The higher the educational level of the respondents,the more times they participate in rural tourism.(2)The type of rural tourism destination is an important influencing factor for urban residents to choose rural tourism destination.Destinations that can relieve pressure,relax body and mind and increase their experience and knowledge will have greater attraction for urban residents of Tai'an.(3)The use of traditional media,such as television,and group tourism can promote the positive demand of Tai'an residents.

关 键 词：乡村旅游 旅游需求 影响因素 泰安市 城市居民 

分 类 号：F590.8[经济管理—旅游管理]