功能性鸡蛋销售模式及实践探讨——以湖南省鹏晖农牧有限公司功能性鸡蛋销售为例  

Discussion on the Sales Model and Practice of Functional Eggs—Taking the Sales of Functional Eggs by Hu'nan Penghui Agriculture and Animal Husbandry Co.,Ltd.as an Example

作　　者：谢周松 孙杰龙 刘卫波 陈正波 刘石鹏 XIE Zhousong;SUN Jielong;LIU Weibo;CHEN Zhengbo;LIU Shipeng(Yiyang Academy of Agricultural Sciences,Yiyang Hu'nan 413046,China;Hu'nan Province Poultry Industry System Xiangbei Experimental Station,Yiyang Hu'nan 413000,China;Hu'nan Penghui Agriculture and Animal Husbandry Co.,Ltd.,Yiyang Hu'nan 413500,China)

机构地区：[1]益阳市农业科学院,湖南益阳413046 [2]湖南省家禽产业体系湘北试验站,湖南益阳413000 [3]湖南省鹏辉农牧有限公司,湖南益阳413500

出　　处：《现代畜牧科技》2024年第8期131-133,共3页Modern Animal Husbandry Science & Technology

基　　金：湖南省家禽产业体系湘北试验站(2022—2026)。

摘　　要：随着我国数字经济的发展和人民对高品质农产品需求的提升,越来越多销售平台选择将特色农产品与数字经济进行充分融合与创新,通过网络营销的模式走进日常生活。近年蛋鸡产业发展迅速,也进入严重内卷时代,如何突围蛋鸡产业发展的瓶颈是目前产业需要探讨的主要问题,该文主要探讨功能性鸡蛋的销售模式与实践。With the development of China's digital economy and the increasing demand for high-quality agricultural products,more and more sales platforms choose to fully integrate and innovate characteristic agricultural products with the digital economy,and enter daily life through online marketing models;In recent years,the egg laying industry has developed rapidly and entered a period of severe internal competition.How to break through the bottleneck of the egg laying industry development is the main issue that the industry needs to explore.This article mainly explores the sales model and practice of functional eggs.

关 键 词：数字经济 网络营销 内卷 功能性鸡蛋 销售模式 

分 类 号：S831[农业科学—畜牧学]