社交媒体使用与情绪研究:理论基础与测量指标构建  

Social Media Use and Emotion Research:Theoretical Foundation and Measurement Indicators Construction

作　　者：杨雅 朱雨晴 Yang Ya;Zhu Yuqing(Beijing Normal University;Communication University of China)

机构地区：[1]北京师范大学新闻传播学院,北京100875 [2]中国传媒大学传播研究院,北京100024

出　　处：《新闻与传播评论》2024年第5期33-47,共15页Journalism & Communication Review

基　　金：北京市社会科学基金青年学术带头人项目。

摘　　要：情绪即社会信息。智能传播时代,媒介技术的发展使得情绪更易被感知和传播,情绪因素对传播效果的影响也日趋重要。依据动机中介信息处理有限容量模型,结合情绪的认知和生理心理研究基础,可探索受众在接触社交媒体信息时的认知加工过程。通过评述主观和客观层面的情绪测量方法与参考指标,如情绪量表,以及脑电、功能性磁共振、眼动、皮肤电和心电图等,研究显示:情绪作为预测因素,无论在个体层面还是群体层面,都影响着受众社交媒体使用的程度;当下被动社交媒体使用理论假设的修正,也呼吁更精确、更短时间间隔、认知和生理的指标来进行情绪测量,将瞬时效果、中期效果和长期效果结合起来。基于此,研究提出社交媒体使用与情绪研究的测量指标构建,包括社交媒体信息类型、动机系统、认知加工过程、情绪的测量方法与具体维度,同时考虑到受众个体特异性和媒介介质特异性,以期为后续结构性情绪测量研究提供一定的参考。Emotion is reckoned as information.In the burgeon of intelligent communication,the development of media technology has made emotions more easily perceived and disseminated,and the impact of emotions on communication effectiveness is becoming increasingly important.Based on the limited capacity model of motivated mediated message processing(LC4MP)model,combined with the cognitive and physiological foundations of affective research,this study explored the cognitive processing procedure of the audience when exposed to social media information.The study reviewed subjective and objective affective measurement methods and reference indicators,including affective scales,as well as EEG,fMRI,eye tracking,EDA,electrocardiogram,etc.Research suggested that emotions,as predictive factors,amplified the impact of audience social media usage at both individual and group levels;besides,the revision of the passive social media use hypothesis also appealed for more accurate and shorter time intervals(such as millisecond level)of cognitive and physiological indicators to be measured,combining the measurement results of instantaneous effects,short-term effects,and long-term effects.Furthermore,this study divided social media information into four dimensions.The first dimension is media types include text,picture,video,and multimedia.Regarding social media as rich media and polymedia,previous studies have also proved that different types of information as emotional stimuli have significant effects.The second dimension is sensory type with information processing mechanisms,including single-channel and multi-channel combining visual and auditory senses.The third dimension is stimulus materials,including the density,speed,and frequency of information,which related to the LC4MP model.The forth dimension is individual discrepancies,including proximity,prior experience,task difficulties,awareness and interest,and so on.Based on this,the study proposed the construction of measurement indicators for the study of social media use and emotions,

关 键 词：社交媒体使用 动机中介信息处理有限容量模型 情绪测量 指标构建 

分 类 号：G206[文化科学—传播学]