算法媒介研究的人文洞察——兼评《隐形超权力:算法传播研究》  

Humanistic Insights into Algorithmic Media Studies on Invisible Super-power:A Study on Algorithmic Communication

作　　者：曾巍[1,2] Zeng Wei(Central China Normal University)

机构地区：[1]华中师范大学文学院,武汉430079 [2]华中师范大学文化传播研究中心,武汉430079

出　　处：《新闻与传播评论》2024年第5期48-55,共8页Journalism & Communication Review

基　　金：华中师范大学中央高校基本科研业务费种子基金培育专项(CCNU23ZZ008)。

摘　　要：作为媒介的算法,与受众密切互动,重组了人机关系,导致社会及社会中的个体深度媒介化。探入算法“黑箱”,可洞见算法背后的权力结构,这只“隐形之手”操控了人们的生活,影响到社会建构,并渗透到政治和文化等多个层面。跨学科视角,尤其是从人文角度进行批判式诊断,有助于发现问题、预判风险。《隐形超权力:算法传播研究》一书将实证分析与理论阐释相结合,审视算法传播的对象、内容、方式、机制、效果,深入探讨了智能传播变革的本质。算法媒介与算法传播研究,还需要超越表象、超越批判,在构建宏观框架和核心概念的基础上,立足在地实践进行全面而深入的分析,为中国式现代化背景下的技术治理贡献智慧。Algorithms,as media,interact closely with their audiences and restructure man-computer relationships,leading to the deep mediatization of society and the individuals within it.By exploring the“black box”of algorithms,we can gain insights into the power structure behind them,the“invisible hand”that manipulates people’s life,affects social construction and penetrates politics and culture on several levels.Interdisciplinary perspectives,especially the critical diagnosis from humanistic perspectives,help to identify problems and anticipate risks.Invisible Super-power:A Study on Algorithmic Communication combines pragmatic analysis with theoretical interpretation,examines the objects,contents,methods,mechanisms and effects of algorithmic communication,and delves into the transformative nature of intelligent communication.Algorithmic media and algorithmic communication studies need to go beyond appearance and criticism,and on the basis of constructing a general framework and core concepts,conduct comprehensive and in-depth analyses on a practical footing to contribute wisdom to the technology governance in the context of Chinese path to modernization.

关 键 词：算法 算法媒介 算法传播 权力 技术治理 

分 类 号：G206[文化科学—传播学]