各美其美:中英文读者对“甜宠文”的跨文化解读  

Achieving One's Own Goal Yields Gratification:Cross-cultural Interpretations of“A Sweet Pampering Story”by Chinese and English Readers

作　　者：林升栋 殷秀云[3] Lin Shengdong;Yin Xiuyun(Wuhan University;Renmin University of China)

机构地区：[1]武汉大学媒体发展研究中心 [2]厦门大学新闻传播学院,福建厦门361005 [3]中国人民大学新闻学院,北京100872

出　　处：《新闻与传播评论》2024年第5期107-120,共14页Journalism & Communication Review

基　　金：教育部人文社会科学重点研究基地重大项目(22JJD860007)。

摘　　要：“甜宠文”作为中国网络文学中的一种细分类型,不仅受到中文读者的欢迎,在出海过程中也获得众多英文读者的青睐。研究以“甜宠文”成功出海的代表作品为研究对象,采用幻想主题分析方法,剖析中英文读者对该类型网络文学的跨文化解读。由于同一文化群体的读者因为共同的“前见”会产生相对一致的理解,因此,通过抓取各章评论数量和热门评论,划分出“中文读者多评英文读者少评”“英文读者多评中文读者少评”“双方都多评”以及“双方都少评”四种类型的章节,结合热门评论的文本分析,可以发现:中文读者采用过程导向的参与式阅读,充满自我认知的确认与互动交流的愉悦,甜宠由霸总施与,蕴藏着中国男女恩爱式的关系伦理;英文读者则采用目标导向的沉浸式阅读,享受权力的反转和终极目标达成的快感,浪漫由男女双方共同施与,体现出西方女性独立的价值取向。这种“各美其美”的跨文化解读,“一”的作品与“多”的理解,为推动新时代国际传播的转型升级开辟新的有效路径。As a sub-genre of Chinese online literature,“A sweet pampering story”is not only welcomed by Chinese readers,but also favoured by many English readers.Taking the representative works of“sweet and favourite literature”as the research object,the study adopts the method of fantasy theme analysis to analyse the cross-cultural interpretation of this genre of online literature by Chinese and English readers.Since readers of the same cultural group will have relatively consistent understanding because of their common“foresight”,the number of comments and popular comments of each chapter are captured to classify“Chinese readers commented more and English readers commented less”“English readers commented more and Chinese readers commented less”“both sides commented more”and“both sides commented less”.It can be found that Chinese readers adopt a process-oriented participatory reading style,full of self-confirmation and the pleasure of interactive communication,with the sweet pampering being administered by the overlord,connoting the love-based relationship ethics of Chinese men and women,while English readers adopt a goaloriented immersive reading style,enjoying the reversal of power and the pleasure of achieving the ultimate goal,with the romance being administered by both men and women,reflecting the independent value orientation of women.This cross-cultural reading of“Achieving one's own goal yields gratification”,opens up a new and effective path to promote the transformation and upgrading of international communication in the new era.

关 键 词：甜宠文 前见 幻想主题分析 浪漫关系 关系伦理 

分 类 号：G206[文化科学—传播学]