基于波士顿分析的鹤壁新区温泉旅游资源开发研究  

Research on the Development of Hot Spring Tourism Resources in Hebi New District based on Boston Analysis

作　　者：赵靖宇 孔祥仕 张宇[1] 鲍星宇 ZHAO Jing-yu;KONG Xiang-shi;ZHANG Yu;BAO Xing-yu(School of Tourism,Jishou University,Jishou 416000,China)

机构地区：[1]吉首大学旅游学院,湖南吉首416000

出　　处：《江苏商论》2024年第9期60-63,共4页Jiangsu Commercial Forum

基　　金：国家自然科学基金项目(32160356);湖南省普通高等学校教学改革研究项目(2022JSUJGC06)。

摘　　要：近年来,温泉旅游蓬勃发展,旅游热点地区向全国范围高速扩展,各地的温泉旅游市场竞争逐渐加剧。本文以鹤壁市地热井发展温泉旅游为研究案例,分析温泉旅游资源特点并采用SWOT分析对开发前景进行探讨,为推动相同温泉资源地区的旅游产业发展提出对策。In recent years,hot spring tourism has flourished,and tourist hotspots have rapidly expanded nationwide.The competition in the hot spring tourism market has gradually intensified in various regions.This article takes the development of hot spring tourism in geothermal wells in Hebi City as a case study,analyzes the characteristics of hot spring tourism resources,and uses SWOT analysis to explore the development prospects,proposing countermeasures to promote the development of the tourism industry in areas with similar hot spring resources.

关 键 词：旅游资源开发 温泉 地热井 波士顿分析(SWOT) 

分 类 号：F59[经济管理—旅游管理]