基于资讯系统应用于观光游憩区经营管理  

Application of Information Systems in the Management of Tourist Recreation Areas

作　　者：张智明 ChihMing Chang(School of Innovation and Entrepreneurship Academy,Shaoguan University,Guangdong)

机构地区：[1]广东省韶关学院创新创业学院

出　　处：《管理科学与研究（中英文版）》2024年第8期65-68,共4页Management Science and Research

摘　　要：观光游憩区在兼具质与量观光发展的长远目标下,游客量是未来研拟经营管理及营销推广时的一项很好参考依据,游客量更是最直接评定游憩满意度,及衡量经营管理绩效指标。但观光游憩区常受到经济、特殊庆典等影响,甚至容易随气候、季节、旅游趋势而有变动,进而使得观光游憩区在经营管理的困难。由于传统人工调查过程中有许多不易控制之变因,本研究设计了一种验证资讯系统,应用车牌影像辨识系统侦测游客量,更加便于观光游憩区的经营管理,更具科学化与效益。In the context of sustainable tourism development aimed at both quality and quantity,tourist volume serves as a crucial reference for future planning,operational management,and marketing efforts.Tourist volume directly correlates with assessing visitor satisfaction and measuring operational performance.However,tourism and recreational areas are often influenced by economic factors,special events,and fluctuations due to weather,seasons,and travel trends,posing challenges to their management.Due to the many uncontrollable factors in the traditional manual survey process,this study designed a verification information system that uses a license plate image recognition system to detect the number of tourists,which is more convenient for the operation and management of tourist and recreational areas,and is more scientific and efficient.

关 键 词：游憩区 车牌影像辨识 游客管理 

分 类 号：F59[经济管理—旅游管理]